Pepsi takes a classic route with its Perfect Couples ad campaign. In its attempt to show that 'perfect couples do exist,' it shows its bubbly beverage cozying up to a bucket of popcorn and a juicy hamburger. Like peanut butter and jelly as well as bacon and eggs, it's hard not to associate with delicious items together.
The Pepsi Perfect Couples ad campaign was created by Nexus BBDO, an ad agency based in La Paz, Bolivia. It was creative directed by Rodrigo Zenteno and Martin Diaz with art direction by Alvaro Salazar and Ricardo Baptista. Bright and adorable, the images appear to be targeting a younger generation. Yet there is a retro element to the Perfect Couples campaign that anyone can relate to.
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