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Top 100 Print Trends in 2015

From Ugly Workout Campaigns to Recognizable Minimalist Logos

— January 31, 2016 — Marketing
From movie spoiler posters to star-studded holiday campaigns, the top 2015 print trends are more steeped in pop culture than ever. Some of the best examples of this include Balenciaga's Fall campaign that stars a variety of celebrity siblings, the Pushkin Institute's Disney-inspired ads, as well as print ads from McDonald's that reference The Simpsons, The Wizard of Oz and more.

While print may be viewed by many as a dying form of advertising, there are plenty of creative marketers that are fusing tech and paper for marketing. One of the best examples of this is the PaperPulse System, which turns ordinary stationery into animated electronics.

For a more in-depth look into the world of marketing, consult Trend Hunter's 2016 Trend Report. In addition to exploring concepts like Interactive Print and Meta-Marketing, this report delves into creative publicity stunts, commercials and branding.
6.2
Score
Popularity
Activity
Freshness
100
Leg-Flaunting Footwear Ads
Leg-Flaunting Footwear Ads
Gisele Reprises Her Role as the Face of the Stuart Weitzman Campaign
<
99
Recommending Toy Campaigns
Recommending Toy Campaigns
These Play-Doh Toys Show the Role Imagination Plays in Children's Lives
<
98
Explanatory Beverage Charts
Explanatory Beverage Charts
This Infographic Explains How Your Favorite Drinks are Made
<
97
Etheral Couture Beach Ads
Etheral Couture Beach Ads
The Valentino SS15 Campaign Captures Valentino's Fantasy World
<
96
Deceptive Fashion Ads
Deceptive Fashion Ads
Abrinq Foundation's Save the Children Campaign Focuses on Child Labor
<
95
Tropical Accessory Catalogs
Tropical Accessory Catalogs
The Lucy Folk Honeymoon Collection is Inspired by Oceanside Travels
<
94
Dangerous Food Charts
Dangerous Food Charts
This Infographic Lists the Most Treacherous Foods to Digest
<
93
Parental Warning Campaigns
Parental Warning Campaigns
Toys R Us' Internet is Not Safe Ads Bring Awareness to Online Searches
<
92
Illusory Construction Coverings
Illusory Construction Coverings
The 'Unboxing Fyrklovern' Hints at What's Coming Soon to Stockholm
<
91
Vintage Party Dress Catalogs
Vintage Party Dress Catalogs
MORPHEW's Latest Summer Collection Boasts Pre-Loved Bohemian Looks
<
90
Marionette Fashion Campaigns
Marionette Fashion Campaigns
The Kendall Jenner Fendi Ads is Dark and Moody Yet Subtly Playful
<
89
Edgy Athleticism Marketing
Edgy Athleticism Marketing
The Latest Ashton Michael Lookbook References Sport Apparel
<
88
Posh Celebrity Campaigns
Posh Celebrity Campaigns
Pharrell Williams and Cara Delevingne Pose with Hudson Kroenig
<
87
Invisible People Ads
Invisible People Ads
The PopClik Headphones Campaign Helps Listeners Escape Boring Events
<
86
Iconic Character Helmet Guides
Iconic Character Helmet Guides
This Infographic Lists the Most Popular Armors Worn in Pop Culture
<
85
Brain Freeze Campaigns
Brain Freeze Campaigns
Freddo Ice Cream Shows That Even in Pain, This Treat is Delicious
<
84
Intelligent Creativity Campaigns
Intelligent Creativity Campaigns
The Play-Doh Ad Campaign Shows How the Toy 'Makes Smart Kids'
<
83
Edgy Jewelry Ads
Edgy Jewelry Ads
The Latest Alexis Bittar Campaign Stars Actress Zoe Kravitz
<
82
Urban Glam Fashion Ads
Urban Glam Fashion Ads
The Katy Perry Moschino Campaign Shows Off Her Pixie Haircut
<
81
Love-Spreading Fashion Campaigns
Love-Spreading Fashion Campaigns
The Le Chateau Ads Feature Canadian Fashion Influencers
<
80
Modern Art Streetwear
Modern Art Streetwear
The Latest Marc by Marc Jacobs Lookbook is Inspired by New York
<
79
Meaningful Photography Campaigns
Meaningful Photography Campaigns
Samsung's What Matters Most Campaign Discards the 'Perfect Shot'
<
78
Vintage Street Style Ads
Vintage Street Style Ads
The Latest Miu Miu Campaign Stars a Cast of Retrofied Models
<
77
Moral Harassment Campaigns
Moral Harassment Campaigns
Escala Creates Series of Eye-Opening Ads for Brazil's Ministry of Labor
<
76
Lavish Menswear Marketing
Lavish Menswear Marketing
The Latest Balmain Campaign Mixes Velvet and Sequin Textures
<
75
Feminine Nostalgia Catalogs
Feminine Nostalgia Catalogs
Sen Wye Creates Clothing That Pays Homage to the 90s
<
74
Star-Studded Holiday Campaigns
Star-Studded Holiday Campaigns
The New H&M Holiday Campaign Features Singer Katy Perry
<
73
Amorous Meal Ads
Amorous Meal Ads
The Latest Pepsi Campaign Shows that "Perfect Couples Do Exist"
<
72
Superhero Egg Costumes
Superhero Egg Costumes
These Egg Covers Take the Mess Out of Easter Egg Decorating
<
71
Pop Cultural Campaigns
Pop Cultural Campaigns
These Matryoshka Dolls Ads for the Pushkin Institute are Highly Effective
<
70
Layered Sweater Lookbooks
Layered Sweater Lookbooks
The Free People Pre-Fall 2015 Collection is Modeled by Andreea Diaconu
<
69
Later Success Infographics
Later Success Infographics
This Chart Lists Wealthy Individuals That Made It Big Later in Life
<
68
Subtly Sapphic Fashion Ads
Subtly Sapphic Fashion Ads
The Balenciaga Fall Campaign Stars Kate Moss and Lara Stone
<
67
Minuscule Design Portfolios
Minuscule Design Portfolios
This Small Design Portfolio Comes with Its Own Magnifying Glass
<
66
Pre-Loved Androgynous Fashion
Pre-Loved Androgynous Fashion
The MORPHEW UNISEX Collection is Gender-Bending
<
65
Gun Safety PSAs
Gun Safety PSAs
This Firearms Safety PSA Reminds Parents of a Child's Curiosity
<
64
Kaleidoscopic Nostalgia Marketing
Kaleidoscopic Nostalgia Marketing
Natasha Poly Fronts the Latest Emilio Pucci Ad Campaign
<
63
Color-Clashing Paint Ads
Color-Clashing Paint Ads
Battling Paint People Ads Reveal Colors That Do Not Complement Each Other
<
62
Conscientious Couture Collections
Conscientious Couture Collections
So-Hee Models Clothing from Cossac's 'For the Eye' Collection
<
61
Familial Fashion Ads
Familial Fashion Ads
Dolce and Gabbana Paints a Picture of a Stylish Fashion Family
<
60
Mastectomized Barbie Dolls
Mastectomized Barbie Dolls
DDB's Breast Cancer Campaign for ALCC is Ethnically Eye-Opening
<
59
Viral Video Fashion
Viral Video Fashion
Hungry Castle's Latest Lookbook References Internet Sensations
<
58
Deadly Distraction Ads
Deadly Distraction Ads
This Driving Ad Shows the Dangers of Being a Distracted Driver
<
57
Paper Programming Systems
Paper Programming Systems
The Interactive PaperPulse System Transforms Paper with Electronics
<
56
Striking Womanless Ads
Striking Womanless Ads
Droga5's Gender Equality Campaign Proves Something is Missing
<
55
Slouchy Hipster Apparel
Slouchy Hipster Apparel
The Latest Lucio Vanotti Lookbook
<
54
Neon Nightlife Campaigns
Neon Nightlife Campaigns
The Latest Alexander Wang Collection is Carefree and Youthful
<
53
Recyclable Retail Shelving
Recyclable Retail Shelving
Trumari's Eco-Friendly Retail Display Solutions are Vibrant and Compact
<
52
Linguistic Learning Infographics
Linguistic Learning Infographics
This Chart Explores How Long it Takes to Learn a New Dialect
<
51
Ghostly Footwear Marketing
Ghostly Footwear Marketing
The Latest Camper Ad Campaign Celebrates Alternative Beauty
<
50
Celebrity Pre-Falls Campaigns
Celebrity Pre-Falls Campaigns
The New Chanel Pre-Fall Campaign Stars Cara Delevingne and Pharrell
<
49
Comparison Smartphone Charts
Comparison Smartphone Charts
This Infographic Illustrates the Contrasts from iPhone 6S Plus to 6S
<
48
Beauty Store Ads
Beauty Store Ads
The L'Officiel III Campaign Shows How Beauty is Stronger Than the Beast
<
47
User-Friendly Juice Labels
User-Friendly Juice Labels
MANA Juice Uses Simple Outlines of Fruits on Its Labels
<
46
Chic Greyscale Lookbooks
Chic Greyscale Lookbooks
Club Monaco Focuses on a Monochromatic Palette for Spring
<
45
Wanderlust Fashion Ads
Wanderlust Fashion Ads
The Louis Vuitton FW15 Campaign Focuses on the 'Spirit of Travel'
<
44
Phone Wall Campaigns
Phone Wall Campaigns
Shiyang He Creates Print Ads that Show the Downside of Connectivity
<
43
Summer Haze Lookbooks
Summer Haze Lookbooks
For Love & Lemons' Latest Catalog Stars Brazilian Beauty Marina Nery
<
42
Sci-Fi Winter Fashion
Sci-Fi Winter Fashion
The Moncler Fall/Winter Campaign Stars Lucky Blue Smith and Pyper America
<
41
Underwear Campaigns
Underwear Campaigns
Play Out Underwear Taps Breast Cancer Survivors for Its Latest Advertisement
<
40
Healthy Pregnancy Diet Ads
Healthy Pregnancy Diet Ads
These Posters Promote Healthy Diets for Pregnant & Breastfeeding Women
<
39
Tropical Fitness Fashion
Tropical Fitness Fashion
The adidas Originals by the Farm Company Collection is Exotically Casual
<
38
Pocket-Sized Portfolios
Pocket-Sized Portfolios
Rob Burke's Small Portfolio is No Bigger Than a Business Card
<
37
Contrasting Lifestyle Campaigns
Contrasting Lifestyle Campaigns
Wrangler Jeans Playfully Portrays Different Visual Messages
<
36
Fast Festival Fashion
Fast Festival Fashion
The H&M Loves Coachella Collection is Concert-Themed
<
35
Boho Beach Fashion
Boho Beach Fashion
Planet Blue's Latest Lookbook Gets Women Ready for Music Festival Season
<
34
Computer Game Cartons
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
<
33
Fan-Celebrating Footwear Ads
Fan-Celebrating Footwear Ads
The Converse Made by You Campaign Boasts Over 200 Portraits
<
32
Colored Powder Campaigns
Colored Powder Campaigns
The Zim Campaign Expresses How 'Love is Colorful'
<
31
Non-Model Fashion Ads
Non-Model Fashion Ads
This Project Features Everyday People Recreating Iconic Clothing Ads
<
30
Cheeky Health Campaigns
Cheeky Health Campaigns
Cancer Awareness Campaign for Colon Health Brings Humor to Buses
<
29
Ugly Workout Campaigns
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
<
28
Stylish Dog Ads
Stylish Dog Ads
The Latest Mr. Porter Fashion Campaign Features Instagram-Famous Pups
<
27
Floral Juice Packaging
Floral Juice Packaging
'Gestus Juice' Blends Fruit and Flowers in its Labels for a Fresh Look
<
26
Tropical Poolside Photoshoots
Tropical Poolside Photoshoots
Model Mathilda Price Showcases Swimsuits from Polish Brand Reserved
<
25
Edgy Elderly Marketing
Edgy Elderly Marketing
The Latest Sandor Lakatos Campaign Features Challenges Beauty Ideals
<
24
Flirty Resortwear Lookbooks
Flirty Resortwear Lookbooks
The 80s Purple Easy Does It Catalog Highlights Carefree Styles
<
23
No-frills Fashion Campaigns
No-frills Fashion Campaigns
The Latest Stella McCartney Ad is Shot by a 25-Year-Old
<
22
Authentic 70s Lookbooks
Authentic 70s Lookbooks
Alena Biohm is a Retro Vixen in the Latest Free People Catalog
<
21
Surrealistic Fashion Campaigns
Surrealistic Fashion Campaigns
The New Issue of Printed Pages Showcases Art from Kenzo Campaigns'
<
20
Movie Spoiler Posters
Movie Spoiler Posters
This Series of Movie Posters Reveals the Endings of Classic Hollywood Flicks
<
19
On-the-Go Snack Ads
On-the-Go Snack Ads
These Ready-to-Eat Snacks Boast 7-Eleven’s Convenience for Busy People
<
18
Retro-Inspired Swimsuits
Retro-Inspired Swimsuits
The H&M Swimwear Collection is Modeled by Josephine Skriver
<
17
Hip Senior Campaigns
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
<
16
Color Splash Fashion Ads
Color Splash Fashion Ads
The Latest Karl Lagerfeld Campaign Stars Kendall Jenner
<
15
Beachy Bohemian Campaigns
Beachy Bohemian Campaigns
Inez and Vinoodh Photograph Chloe's Spring Campaign
<
14
Romantic Desert Lookbooks
Romantic Desert Lookbooks
The Spell and the Gypsy Collective Catalog Stars Emma Stern Nielsen
<
13
Lunar Occult Lookbooks
Lunar Occult Lookbooks
Killstar's Daring Fashion Collection is Titled It's Written in the Stars
<
12
Powerful Female Ads
Powerful Female Ads
The Terre des Femmes Campaign Makes a Bold Statement About Clothing Choices
<
11
Collaged Normcore Editorials
Collaged Normcore Editorials
Nostalgic Clothes Rule This 90s-Inspired Style Exclusive
<
10
Habitual Success Charts
Habitual Success Charts
This Infographic Explores the Differences Between Accomplished Mentalities
<
9
Fantastical Fast Food Ads
Fantastical Fast Food Ads
The McDonalds Delivery Campaign Focuses on What People Love
<
8
Minimalist Boho Lookbooks
Minimalist Boho Lookbooks
The Jimmy Choo Spring/Summer Collection is Modeled by Leighton Meester
<
7
Coastal Swimwear Collections
Coastal Swimwear Collections
South Beach Swimwear's Latest Lookbook Will Brighten Your January
<
6
Full-Figured Swimsuit Ads
Full-Figured Swimsuit Ads
Ashley Graham is the First Plus-Sized Model in Sports Illustrated
<
5
Carefree Festival Lookbooks
Carefree Festival Lookbooks
The Missguided Desert Wanderer Collection is Boldly Bohemian
<
4
Youthful Bohemian Lookbooks
Youthful Bohemian Lookbooks
The Vanessa Mooney Resort Collection is Full of Feminine Allure
<
3
Sensual Fish Campaigns
Sensual Fish Campaigns
Actress Helena Bonham Carter Cuddles Up to Tuna Naked for a Cause
<
2
Recognizable Minimalist Logos
Recognizable Minimalist Logos
These Brand Logos Remain Identifiable Even While Stripped in Design
<
1
Paradise Swimsuit Catalogs
Paradise Swimsuit Catalogs
The Victoria’s Secret Swim Lookbook Stars Candice Swanepoel and More
<