In life, there are things people hate to do and there are things that make these hateful things easier to bare; that is where this headphones campaign comes into play. Created for PopClik, it depicts people who have become invisible. Instead of not being noticed, they have retreated into an escape for a boring event -- be it church with the family, fishing with grandpa or sitting next to an annoying couple on a plane.
Conceived and executed by Bravo/Y&R, an ad agency based in Miami, United States, the headphones campaign was art directed by Demian Nájera with creative direction by Carmelo Rodríguez and Willy Lomana. The agency writes, "Sometimes life calls for an escape, but can you go anywhere? Life’s duties and oblations can feel smoother thanks to the pure sound and unique design that Popclik headphones and earphones offer."