The Play Out Underwear campaign takes an uplifting turn to set itself apart from similar brands. It features three LGBT breast cancer survivors -- Emily Jensen, Jodi Jaecks and Melanie Testa -- in an effort to confront common perceptions about what's considered beautiful, sexy and feminine. All three of the women had their breasts removed, but opted not to undergo breast reconstruction surgery.
A collaboration with FlatTopper Pride, an online breast cancer support group catered to LGBTQ individuals, the Play Out Underwear campaign associates social good intentions with the brand. In addition to documenting these women's decisions, the underwear campaign hopes to encourage other women to open up about their own experiences. Consumers will appreciate the genuine support from this brand.