Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Top 100 Commercials Trends of 2015

From Bilingual Cereal Commercials to Age-Defying Ads

— January 30, 2016 — Marketing
The top 2015 commercials trends showcase the highlights from this year's crop of ad campaigns that successfully resonated with consumers. From emotional montages that engage viewers on an innate feeling level to the fascinating crop of campaigns known as 'Dadvertising,' there are plenty of campaigns that point to important progressions in this realm.

One intriguing take on such this traditional medium was Airbnb's YouTube commercial campaign. The Airbnb Daily Kindness bulletin ran on the sharing economy platform's YouTube channel live for two weeks over the summer featuring BBC veteran Peter Sissons as the news anchor. The series of ads highlighted goodwill stories and continued to amass views long after the campaign's initial run.

If you'd like to delve further into the patterns of opportunities that can be gleaned from the 2015 commercials trends, be sure to check out our 2016 Trend Report.
4.4
Score
Popularity
Activity
Freshness
99
Snow Sports Webisodes
Snow Sports Webisodes
Sport Chek's First Tracks Series Appeals to Skiers and Snowboarders
<
98
Comical Call Ads
Comical Call Ads
Sarah Silverman & Chelsea Handler Hilariously Talk Up T-Mobile's Wi-Fi Calling
<
97
Triumphant Athletic Ads
Triumphant Athletic Ads
This Adidas Ad Acknowledges That 'There Will Be Haters'
<
96
Web Ad-Filtering Extensions
Web Ad-Filtering Extensions
The Advertising Filter System Lets Users Choose What Ads They See
<
95
Tearjerker Tissue Ads
Tearjerker Tissue Ads
Scotties Has Remarkable Women Share Their Cancer Survivor Stories
<
94
Minuscule Movie Trailers
Minuscule Movie Trailers
Marvel and Disney's Ant-Man Trailer is Tiny
<
93
Theatrical Banking Commercials
Theatrical Banking Commercials
TD's Insurance Ad Features an Anti-Climactic Ending
<
92
Demanding Baby Ads
Demanding Baby Ads
MTS' Wi-Fi Ad Has a Baby Refuse to Be Born into a House Without Internet
<
91
Sumo Rocker Commercials
Sumo Rocker Commercials
Domoco Healthcare Promotes Its Health Gadget in an Unlikely Way
<
90
Barista Counselling Ads
Barista Counselling Ads
The In Your Corner Ad Features a Comically Inept Barista-Turned-Therapist
<
89
Healthy Post-Workout Drinks
Healthy Post-Workout Drinks
The Save the Bros Campaign Promotes a Healthy Protein Shake
<
88
Nostalgic Auto Ads
Nostalgic Auto Ads
This BMW Super Bowl Commercial Goes Back in Time to 1994
<
87
Passionate Sports Campaigns
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
<
86
Versatile Wearable Commercials
Versatile Wearable Commercials
Fitbit's Find Your Fit Campaign Appeals to a Large Demographic
<
85
Colorful Footwear Campaigns
Colorful Footwear Campaigns
The New Superstar Supercolor Film Features Pharrell Williams
<
84
Playfully Suggestive Designs
Playfully Suggestive Designs
This New Conti Bier Can Design by WMcCann is Funny and Flirty
<
83
Pizza Parody PSAs
Pizza Parody PSAs
Pizza Hut's Reveals a Two-Foot-Long Pizza & Warns People to Selfie Responsibly
<
82
Pseudo Celibacy PSAs
Pseudo Celibacy PSAs
The Celibacy Challenge is a Satirical Critique of the Gay Blood Ban
<
81
Cartoon Tracker Commercials
Cartoon Tracker Commercials
Tempo Video Paints a Friendly Picture of Innovative Wrist-Worn Tech
<
80
Senior Swimming Campaigns
Senior Swimming Campaigns
Speedo's Fueled by Water Campaign Stars a 91-Year-Old Masters Swimmer
<
79
Time-Sensitive Commercials
Time-Sensitive Commercials
The Microsoft Band Commercial Targets Busy Millennials
<
78
Flamboyant Time-Telling Ads
Flamboyant Time-Telling Ads
The SS15 Marc by Marc Jacobs Watches Commercial is Pragmatic
<
77
Nerdy Science Campaigns
Nerdy Science Campaigns
The I Love Stem Campaign Features YouTube Vlogger Hank Green
<
76
Heartwarming Hockey Ads
Heartwarming Hockey Ads
Canada's Budweiser Super Bowl Ad Gives Back to Those Who Make Goals Happen
<
75
Animalistic Drink Ads
Animalistic Drink Ads
This TNT Energy Drink Ad Stars a Gym-Loving Rhino
<
74
Game-Defining Beer Ads
Game-Defining Beer Ads
The Heineken The Match Commercial is Engaging and Shareable
<
73
Social Beverage Campaigns
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
<
72
Sentimental Dad Ads
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
<
71
Sneaky Beer Ads
Sneaky Beer Ads
This Newcastle Beer Commercial Spoofs Doritos' Super Bowl Contest
<
70
Super Bowl Lullabies
Super Bowl Lullabies
Squarespace Shows Capabilities with a Site for Jeff Bridges Sleeping Tapes
<
69
Snarky Beer Ads
Snarky Beer Ads
Ninkasi Brewing Responds to Budweiser's Super Bowl Ad
<
68
Disturbing Domestic Violence Ads
Disturbing Domestic Violence Ads
The No More Superbowl Ad Offers a Haunting Look at Domestic Abuse
<
67
Sensual Smartphone Spoofs
Sensual Smartphone Spoofs
Durex Introduces a Sexy Smartphone Solution for Couples
<
66
Cinematic Athlete Campaigns
Cinematic Athlete Campaigns
Adidas Encourages Young Athletes with Their Sport 15 Film Series
<
65
Surprise Valentine's Proposals
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
<
64
Candid Sportswear Commercials
Candid Sportswear Commercials
The New H&M Fitness Collection is Revealed in a Fun, Natural Video
<
63
Parisian Proposal Videos
Parisian Proposal Videos
The Proposal by Cartier Features Three Romantic Storylines
<
62
Puppy-Rescuing Ads
Puppy-Rescuing Ads
This Budweiser Super Bowl Ad Has a Clydesdale Horse Rescue a Lost Dog
<
61
Modern Fatherhood Ads
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
<
60
Educational Candy ATMs
Educational Candy ATMs
The Sberbank Candy ATM Entertains Children While Parents Bank
<
59
Illusory Furniture Commercials
Illusory Furniture Commercials
OK Go's Red Star Macalline Ad Captivates with Visual Trickery
<
58
Retro Sports Drink Ads
Retro Sports Drink Ads
This 23-Year-Old Gatorade Ad with Michael Jordan is Remade & Revived
<
57
Inspiring Influencer Webisodes
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
<
56
Daily Kindness Newscasts
Daily Kindness Newscasts
This Series of Heartwarming Airbnb Ads Highlights Human Kindness
<
55
Child-Inspired Home Pranks
Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority
<
54
Comical Parenting Ads
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
<
53
Complimentary Traffic Lights
Complimentary Traffic Lights
This Campaign Encourages Pedestrians to Give Compliments to Others
<
52
Mini Ice Cream Trucks
Mini Ice Cream Trucks
Wall's Ice Cream Truck Brings Sweet Treats & Huge Smiles to Office Employees
<
51
Technology Respite Commercials
Technology Respite Commercials
Massage Envy Urges People to 'Unplug More Often' with a Membership
<
50
Motorized Postal Package Ads
Motorized Postal Package Ads
This Ad by the Swiss Post Shows Packages Being Delivered to Tourists
<
49
Motivational Football Ads
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
<
48
Airline Seating Pranks
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
<
47
Passionate Clothing Commercials
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
<
46
Debt-Reminding Christmas Ads
Debt-Reminding Christmas Ads
This Interac Debit Ad Reminds Shoppers of Credit Card Debt
<
45
High Fashion Mobile Campaigns
High Fashion Mobile Campaigns
Samsung's Recent Smartphone Ads Star Models Xiao Wen and Bella Hadid
<
44
Relatable Fitness Ads
Relatable Fitness Ads
Nike's Better For It Campaign Amusingly Addresses Negative Inner Thoughts
<
43
Cinematic Tissue Campaigns
Cinematic Tissue Campaigns
This Kleenex Tissues Campaign Reenacts Famous Scenes from Pop Culture
<
42
Sport Idol Campaigns
Sport Idol Campaigns
The Nike Golf Commercial Captures a Young Rory McIlroy's Inspiration
<
41
Offbeat Burger Commercials
Offbeat Burger Commercials
McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
<
40
Interactive Retirement Commercials
Interactive Retirement Commercials
This Retirement Ad Lets Viewers See Potential Futures for 2045
<
39
Fashion-Based Biopics
Fashion-Based Biopics
Kristen Stewart Plays Coco Chanel in Karl Lagerfeld's Short Film
<
38
Emotional Smartphone Commercials
Emotional Smartphone Commercials
HTC One Ad Campaign is Written and Narrated by Robert Downey Jr.
<
37
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
<
36
Hilarious Mobile Infomercial Apps
Hilarious Mobile Infomercial Apps
MikMak's New App Puts a Funny Twist on Horrible TV Infomercials
<
35
Floating Fast Food Barges
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
<
34
Hilarious Ink Cartridge Ads
Hilarious Ink Cartridge Ads
These ecofill Ads Illustrate the Importance of Printer Cartridges
<
33
Healthy Grocery Store Commercials
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
<
32
Viral Domestic Violence PSAs
Viral Domestic Violence PSAs
Boys Asked to Slap a Girl and Their Response is Eye-Opening
<
31
Motherly Texting Ads
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
<
30
Comedic Insurance Commercials
Comedic Insurance Commercials
SNL's Coneheads Reunite to Remake Jake from State Farm Campaign
<
29
Tween-Targeting Vlogs
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
<
28
Royal Home Videos
Royal Home Videos
The Body Shop Commercial Reveals How the Queen Spends Mother's Day
<
27
Minimalist Anti-Aging Ads
Minimalist Anti-Aging Ads
This Olay Ad Features Katie Holmes Looking Fresh-Faced and Natural
<
26
Cranky Senior Campaigns
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
<
25
Artistic Golden Brand Makeovers
Artistic Golden Brand Makeovers
This Photo Series Takes 'Gold Edition' Marketing to the Extreme
<
24
Familial Fast Food Ads
Familial Fast Food Ads
The KFC 'Together' Campaign Highlights Family Dinner Traditions
<
23
Healthy Canned Soup Campaigns
Healthy Canned Soup Campaigns
'Healthy Request' is a Customer-Focused Campaign from Campbell's
<
22
Kinky Film Spoofs
Kinky Film Spoofs
Trojan's Spoof Ad Takes a Stab at Fifty Shades of Grey
<
21
Beautiful Drag Queen Campaigns
Beautiful Drag Queen Campaigns
Magnum's Be True to Your Pleasure Ad is Gorgeously Inspiring
<
20
Dapper Boomer Menswear Ads
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
<
19
Emotive Hispanic Campaigns
Emotive Hispanic Campaigns
This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
<
18
Branded Farm Visits
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
<
17
Illusory Solar Photoshoots
Illusory Solar Photoshoots
The Pelicans' Anthony Davis Plays Ball with the Sun in These Photos
<
16
Emotion-Recognizing Advertising Platforms
Emotion-Recognizing Advertising Platforms
Virool's Video Ad Tracking Software Monitors Reactions
<
15
Wish-Granting Campaigns
Wish-Granting Campaigns
Wish Upon a Coke Brings 'Wish Booths' to India, Pakistan & the Philippines
<
14
Stop Motion Latte Ads
Stop Motion Latte Ads
Aijinomoto General Foods's Latte Art Animation Adorably Tells a Love Story
<
13
Hidden Domestic Abuse Marketing
Hidden Domestic Abuse Marketing
This Home Decor Magazine Will Make You Take a Second Look
<
12
Age-Defying Commercials
Age-Defying Commercials
Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
<
11
Upside Down Fast Food Ads
Upside Down Fast Food Ads
McDonald's Transfroms McFlurries to Target Portugal's Love for Popsicles
<
10
Hispanic Fast Food Campaigns
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
<
9
Star-Studded Holiday Campaigns
Star-Studded Holiday Campaigns
The New H&M Holiday Campaign Features Singer Katy Perry
<
8
Waiting Dog Ads
Waiting Dog Ads
The Coldwell Banker Commercial Will Brighten Anyone's Day
<
7
5 Second Commercials
5 Second Commercials
Geico Creates an Unskippable Ad Campaign for YouTube
<
6
Inhaled Insulin Ads
Inhaled Insulin Ads
These Ads Demonstrate a Better Way for Patients to Manage Diabetes
<
5
Youth-Capturing Commercials
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
<
4
Talking Beer Billboards
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
<
3
Eye-Opening Spanglish Commercials
Eye-Opening Spanglish Commercials
The AT&T Mobile Movement Campaign Targets Young Latinos
<
2
Hand-Choreographed Commercials
Hand-Choreographed Commercials
The Coca-Cola Glass Bottle Ad Celebrates Its 100th Anniversary
<
1
Bilingual Cereal Commercials
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
<