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Top 100 Commercials Trends of 2015

From Bilingual Cereal Commercials to Age-Defying Ads

— January 30, 2016 — Marketing
The top 2015 commercials trends showcase the highlights from this year's crop of ad campaigns that successfully resonated with consumers. From emotional montages that engage viewers on an innate feeling level to the fascinating crop of campaigns known as 'Dadvertising,' there are plenty of campaigns that point to important progressions in this realm.

One intriguing take on such this traditional medium was Airbnb's YouTube commercial campaign. The Airbnb Daily Kindness bulletin ran on the sharing economy platform's YouTube channel live for two weeks over the summer featuring BBC veteran Peter Sissons as the news anchor. The series of ads highlighted goodwill stories and continued to amass views long after the campaign's initial run.

If you'd like to delve further into the patterns of opportunities that can be gleaned from the 2015 commercials trends, be sure to check out our 2016 Trend Report.
4.5
Score
Popularity
Activity
Freshness
99
Snow Sports Webisodes
Snow Sports Webisodes
Sport Chek's First Tracks Series Appeals to Skiers and Snowboarders
<
98
Comical Call Ads
Comical Call Ads
Sarah Silverman & Chelsea Handler Hilariously Talk Up T-Mobile's Wi-Fi Calling
<
97
Tearjerker Tissue Ads
Tearjerker Tissue Ads
Scotties Has Remarkable Women Share Their Cancer Survivor Stories
<
96
Triumphant Athletic Ads
Triumphant Athletic Ads
This Adidas Ad Acknowledges That 'There Will Be Haters'
<
95
Web Ad-Filtering Extensions
Web Ad-Filtering Extensions
The Advertising Filter System Lets Users Choose What Ads They See
<
94
Minuscule Movie Trailers
Minuscule Movie Trailers
Marvel and Disney's Ant-Man Trailer is Tiny
<
93
Passionate Sports Campaigns
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
<
92
Theatrical Banking Commercials
Theatrical Banking Commercials
TD's Insurance Ad Features an Anti-Climactic Ending
<
91
Sumo Rocker Commercials
Sumo Rocker Commercials
Domoco Healthcare Promotes Its Health Gadget in an Unlikely Way
<
90
Demanding Baby Ads
Demanding Baby Ads
MTS' Wi-Fi Ad Has a Baby Refuse to Be Born into a House Without Internet
<
89
Pseudo Celibacy PSAs
Pseudo Celibacy PSAs
The Celibacy Challenge is a Satirical Critique of the Gay Blood Ban
<
88
Barista Counselling Ads
Barista Counselling Ads
The In Your Corner Ad Features a Comically Inept Barista-Turned-Therapist
<
87
Nostalgic Auto Ads
Nostalgic Auto Ads
This BMW Super Bowl Commercial Goes Back in Time to 1994
<
86
Playfully Suggestive Designs
Playfully Suggestive Designs
This New Conti Bier Can Design by WMcCann is Funny and Flirty
<
85
Versatile Wearable Commercials
Versatile Wearable Commercials
Fitbit's Find Your Fit Campaign Appeals to a Large Demographic
<
84
Colorful Footwear Campaigns
Colorful Footwear Campaigns
The New Superstar Supercolor Film Features Pharrell Williams
<
83
Healthy Post-Workout Drinks
Healthy Post-Workout Drinks
The Save the Bros Campaign Promotes a Healthy Protein Shake
<
82
Pizza Parody PSAs
Pizza Parody PSAs
Pizza Hut's Reveals a Two-Foot-Long Pizza & Warns People to Selfie Responsibly
<
81
Flamboyant Time-Telling Ads
Flamboyant Time-Telling Ads
The SS15 Marc by Marc Jacobs Watches Commercial is Pragmatic
<
80
Nerdy Science Campaigns
Nerdy Science Campaigns
The I Love Stem Campaign Features YouTube Vlogger Hank Green
<
79
Senior Swimming Campaigns
Senior Swimming Campaigns
Speedo's Fueled by Water Campaign Stars a 91-Year-Old Masters Swimmer
<
78
Heartwarming Hockey Ads
Heartwarming Hockey Ads
Canada's Budweiser Super Bowl Ad Gives Back to Those Who Make Goals Happen
<
77
Cartoon Tracker Commercials
Cartoon Tracker Commercials
Tempo Video Paints a Friendly Picture of Innovative Wrist-Worn Tech
<
76
Disturbing Domestic Violence Ads
Disturbing Domestic Violence Ads
The No More Superbowl Ad Offers a Haunting Look at Domestic Abuse
<
75
Time-Sensitive Commercials
Time-Sensitive Commercials
The Microsoft Band Commercial Targets Busy Millennials
<
74
Game-Defining Beer Ads
Game-Defining Beer Ads
The Heineken The Match Commercial is Engaging and Shareable
<
73
Sentimental Dad Ads
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
<
72
Sneaky Beer Ads
Sneaky Beer Ads
This Newcastle Beer Commercial Spoofs Doritos' Super Bowl Contest
<
71
Animalistic Drink Ads
Animalistic Drink Ads
This TNT Energy Drink Ad Stars a Gym-Loving Rhino
<
70
Candid Sportswear Commercials
Candid Sportswear Commercials
The New H&M Fitness Collection is Revealed in a Fun, Natural Video
<
69
Snarky Beer Ads
Snarky Beer Ads
Ninkasi Brewing Responds to Budweiser's Super Bowl Ad
<
68
Sensual Smartphone Spoofs
Sensual Smartphone Spoofs
Durex Introduces a Sexy Smartphone Solution for Couples
<
67
Super Bowl Lullabies
Super Bowl Lullabies
Squarespace Shows Capabilities with a Site for Jeff Bridges Sleeping Tapes
<
66
Surprise Valentine's Proposals
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
<
65
Social Beverage Campaigns
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
<
64
Parisian Proposal Videos
Parisian Proposal Videos
The Proposal by Cartier Features Three Romantic Storylines
<
63
Puppy-Rescuing Ads
Puppy-Rescuing Ads
This Budweiser Super Bowl Ad Has a Clydesdale Horse Rescue a Lost Dog
<
62
Cinematic Athlete Campaigns
Cinematic Athlete Campaigns
Adidas Encourages Young Athletes with Their Sport 15 Film Series
<
61
Illusory Furniture Commercials
Illusory Furniture Commercials
OK Go's Red Star Macalline Ad Captivates with Visual Trickery
<
60
Educational Candy ATMs
Educational Candy ATMs
The Sberbank Candy ATM Entertains Children While Parents Bank
<
59
Modern Fatherhood Ads
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
<
58
Retro Sports Drink Ads
Retro Sports Drink Ads
This 23-Year-Old Gatorade Ad with Michael Jordan is Remade & Revived
<
57
Inspiring Influencer Webisodes
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
<
56
Daily Kindness Newscasts
Daily Kindness Newscasts
This Series of Heartwarming Airbnb Ads Highlights Human Kindness
<
55
Child-Inspired Home Pranks
Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority
<
54
Comical Parenting Ads
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
<
53
Mini Ice Cream Trucks
Mini Ice Cream Trucks
Wall's Ice Cream Truck Brings Sweet Treats & Huge Smiles to Office Employees
<
52
Complimentary Traffic Lights
Complimentary Traffic Lights
This Campaign Encourages Pedestrians to Give Compliments to Others
<
51
Motivational Football Ads
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
<
50
Relatable Fitness Ads
Relatable Fitness Ads
Nike's Better For It Campaign Amusingly Addresses Negative Inner Thoughts
<
49
Technology Respite Commercials
Technology Respite Commercials
Massage Envy Urges People to 'Unplug More Often' with a Membership
<
48
Airline Seating Pranks
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
<
47
Passionate Clothing Commercials
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
<
46
Motorized Postal Package Ads
Motorized Postal Package Ads
This Ad by the Swiss Post Shows Packages Being Delivered to Tourists
<
45
Offbeat Burger Commercials
Offbeat Burger Commercials
McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
<
44
High Fashion Mobile Campaigns
High Fashion Mobile Campaigns
Samsung's Recent Smartphone Ads Star Models Xiao Wen and Bella Hadid
<
43
Debt-Reminding Christmas Ads
Debt-Reminding Christmas Ads
This Interac Debit Ad Reminds Shoppers of Credit Card Debt
<
42
Sport Idol Campaigns
Sport Idol Campaigns
The Nike Golf Commercial Captures a Young Rory McIlroy's Inspiration
<
41
Cinematic Tissue Campaigns
Cinematic Tissue Campaigns
This Kleenex Tissues Campaign Reenacts Famous Scenes from Pop Culture
<
40
Emotional Smartphone Commercials
Emotional Smartphone Commercials
HTC One Ad Campaign is Written and Narrated by Robert Downey Jr.
<
39
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
<
38
Interactive Retirement Commercials
Interactive Retirement Commercials
This Retirement Ad Lets Viewers See Potential Futures for 2045
<
37
Viral Domestic Violence PSAs
Viral Domestic Violence PSAs
Boys Asked to Slap a Girl and Their Response is Eye-Opening
<
36
Hilarious Mobile Infomercial Apps
Hilarious Mobile Infomercial Apps
MikMak's New App Puts a Funny Twist on Horrible TV Infomercials
<
35
Fashion-Based Biopics
Fashion-Based Biopics
Kristen Stewart Plays Coco Chanel in Karl Lagerfeld's Short Film
<
34
Healthy Grocery Store Commercials
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
<
33
Floating Fast Food Barges
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
<
32
Hilarious Ink Cartridge Ads
Hilarious Ink Cartridge Ads
These ecofill Ads Illustrate the Importance of Printer Cartridges
<
31
Comedic Insurance Commercials
Comedic Insurance Commercials
SNL's Coneheads Reunite to Remake Jake from State Farm Campaign
<
30
Healthy Canned Soup Campaigns
Healthy Canned Soup Campaigns
'Healthy Request' is a Customer-Focused Campaign from Campbell's
<
29
Motherly Texting Ads
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
<
28
Cranky Senior Campaigns
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
<
27
Tween-Targeting Vlogs
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
<
26
Royal Home Videos
Royal Home Videos
The Body Shop Commercial Reveals How the Queen Spends Mother's Day
<
25
Minimalist Anti-Aging Ads
Minimalist Anti-Aging Ads
This Olay Ad Features Katie Holmes Looking Fresh-Faced and Natural
<
24
Emotive Hispanic Campaigns
Emotive Hispanic Campaigns
This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
<
23
Familial Fast Food Ads
Familial Fast Food Ads
The KFC 'Together' Campaign Highlights Family Dinner Traditions
<
22
Artistic Golden Brand Makeovers
Artistic Golden Brand Makeovers
This Photo Series Takes 'Gold Edition' Marketing to the Extreme
<
21
Dapper Boomer Menswear Ads
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
<
20
Kinky Film Spoofs
Kinky Film Spoofs
Trojan's Spoof Ad Takes a Stab at Fifty Shades of Grey
<
19
Beautiful Drag Queen Campaigns
Beautiful Drag Queen Campaigns
Magnum's Be True to Your Pleasure Ad is Gorgeously Inspiring
<
18
Illusory Solar Photoshoots
Illusory Solar Photoshoots
The Pelicans' Anthony Davis Plays Ball with the Sun in These Photos
<
17
Branded Farm Visits
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
<
16
Wish-Granting Campaigns
Wish-Granting Campaigns
Wish Upon a Coke Brings 'Wish Booths' to India, Pakistan & the Philippines
<
15
Emotion-Recognizing Advertising Platforms
Emotion-Recognizing Advertising Platforms
Virool's Video Ad Tracking Software Monitors Reactions
<
14
Upside Down Fast Food Ads
Upside Down Fast Food Ads
McDonald's Transfroms McFlurries to Target Portugal's Love for Popsicles
<
13
Hispanic Fast Food Campaigns
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
<
12
Stop Motion Latte Ads
Stop Motion Latte Ads
Aijinomoto General Foods's Latte Art Animation Adorably Tells a Love Story
<
11
Hidden Domestic Abuse Marketing
Hidden Domestic Abuse Marketing
This Home Decor Magazine Will Make You Take a Second Look
<
10
Age-Defying Commercials
Age-Defying Commercials
Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
<
9
5 Second Commercials
5 Second Commercials
Geico Creates an Unskippable Ad Campaign for YouTube
<
8
Waiting Dog Ads
Waiting Dog Ads
The Coldwell Banker Commercial Will Brighten Anyone's Day
<
7
Star-Studded Holiday Campaigns
Star-Studded Holiday Campaigns
The New H&M Holiday Campaign Features Singer Katy Perry
<
6
Inhaled Insulin Ads
Inhaled Insulin Ads
These Ads Demonstrate a Better Way for Patients to Manage Diabetes
<
5
Youth-Capturing Commercials
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
<
4
Talking Beer Billboards
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
<
3
Eye-Opening Spanglish Commercials
Eye-Opening Spanglish Commercials
The AT&T Mobile Movement Campaign Targets Young Latinos
<
2
Hand-Choreographed Commercials
Hand-Choreographed Commercials
The Coca-Cola Glass Bottle Ad Celebrates Its 100th Anniversary
<
1
Bilingual Cereal Commercials
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
<