These ads for 'ecofill' ink cartridges by Ogilvy Colombia are a reminder of just how important a color can be.
In a series of hilarious images, the ads demonstrate how running out of a particular color can cause a sticky situation. In one scenario, a group of mobsters run out of black, exposing the wires that several members of the gang are wearing. In the magenta ad, bridesmaids lose their pink dresses while fighting over a bouquet. The ads make the viewer laugh, and also think of the familiar stress of running out of printer ink at a crucial moment.
These ecofill ads succeed in narrating a story, telling a joke, and emphasizing the importance of a particular product, all with minimal use of words. The reliance on the visual gag is what makes the ad so effective.
What Makes This Trend Stand Out
- Visual Storytelling
- Opportunity for brands to create impactful advertisements that tell a story through visual gags.
- Humorous Advertising
- Opportunity for brands to use humor to engage and connect with their audience.
- Product Importance Awareness
- Opportunity for brands to highlight the significance and value of their product in a relatable and entertaining way.
Sectors Adopting This
- Advertising and Marketing
- Opportunity for agencies to create innovative and captivating campaigns that effectively communicate a brand's message.
- Printing and Ink Cartridge Manufacturing
- Opportunity for ink cartridge manufacturers to differentiate their product by showcasing its importance and benefits.
- Entertainment and Media
- Opportunity for media platforms to partner with brands and feature engaging and humorous advertisements to entertain their audience.
