These ecofill Ads Illustrate the Importance of Printer Cartridges
Charlotte Joyce Kidd — August 7, 2015 — Marketing
References: digitalsynopsis
These ads for 'ecofill' ink cartridges by Ogilvy Colombia are a reminder of just how important a color can be.
In a series of hilarious images, the ads demonstrate how running out of a particular color can cause a sticky situation. In one scenario, a group of mobsters run out of black, exposing the wires that several members of the gang are wearing. In the magenta ad, bridesmaids lose their pink dresses while fighting over a bouquet. The ads make the viewer laugh, and also think of the familiar stress of running out of printer ink at a crucial moment.
These ecofill ads succeed in narrating a story, telling a joke, and emphasizing the importance of a particular product, all with minimal use of words. The reliance on the visual gag is what makes the ad so effective.
In a series of hilarious images, the ads demonstrate how running out of a particular color can cause a sticky situation. In one scenario, a group of mobsters run out of black, exposing the wires that several members of the gang are wearing. In the magenta ad, bridesmaids lose their pink dresses while fighting over a bouquet. The ads make the viewer laugh, and also think of the familiar stress of running out of printer ink at a crucial moment.
These ecofill ads succeed in narrating a story, telling a joke, and emphasizing the importance of a particular product, all with minimal use of words. The reliance on the visual gag is what makes the ad so effective.
Trend Themes
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Visual Storytelling — Opportunity for brands to create impactful advertisements that tell a story through visual gags.
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Humorous Advertising — Opportunity for brands to use humor to engage and connect with their audience.
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Product Importance Awareness — Opportunity for brands to highlight the significance and value of their product in a relatable and entertaining way.
Industry Implications
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Advertising and Marketing — Opportunity for agencies to create innovative and captivating campaigns that effectively communicate a brand's message.
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Printing and Ink Cartridge Manufacturing — Opportunity for ink cartridge manufacturers to differentiate their product by showcasing its importance and benefits.
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Entertainment and Media — Opportunity for media platforms to partner with brands and feature engaging and humorous advertisements to entertain their audience.
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