Many of the top September 2015 interactive ideas involve food and beverages in order to win over the hearts of consumers. While this might seem like an expected move for brands already in this category like Tesco, Subway, Häagen-Dazs and Sprite, companies outside of these industries are also appealing to consumers with good eats. For instance, Yelp hosted a themed party with food and drinks, while life jacket company Tribord created a special drink to promote its sea safety gear.
Social media-activated vending machines, pop-up tasting events are also proving to be popular ways for brands to engage with fans who hunger and thirst for unique experiences.
In order to blend food, technology and customer interaction, Boursin and Stella Artois each created Sensorium events that immerse fans in interactive multi-sensory experiences.
Top 80 Interactive Concepts in September
More Stats +/-
Experiential Breakfast Pop-Ups
Interactive Skincare Ads
Undressing Beverage Bottles
Botanical Oasis Gin Experiences
Touchscreen Sampling Bars
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.