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Top 80 Interactive Concepts in September

From Cryptic Magazine Ads to Supermarket Soda Challenges

— September 30, 2015 — Marketing
Many of the top September 2015 interactive ideas involve food and beverages in order to win over the hearts of consumers. While this might seem like an expected move for brands already in this category like Tesco, Subway, Häagen-Dazs and Sprite, companies outside of these industries are also appealing to consumers with good eats. For instance, Yelp hosted a themed party with food and drinks, while life jacket company Tribord created a special drink to promote its sea safety gear.

Social media-activated vending machines, pop-up tasting events are also proving to be popular ways for brands to engage with fans who hunger and thirst for unique experiences.

In order to blend food, technology and customer interaction, Boursin and Stella Artois each created Sensorium events that immerse fans in interactive multi-sensory experiences.
5.6
Score
Popularity
Activity
Freshness
79
Cheering Sports Bottles
Cheering Sports Bottles
SSE's 'Sounds of Victory' Bottles Capture Sound Bites from Rugby History
<
78
Captivating Whiskey Apps
Captivating Whiskey Apps
Johnnie Walker Enhances Whiskey Drinking with an Immersive App
<
77
Food Awareness Dinners
Food Awareness Dinners
The Controversial 'Save the Flavors' Campaign Raises Species Awareness
<
76
First-Person Chatroom Games
First-Person Chatroom Games
Realm Pictures Turns Chatroulette into a First-Person Adventure
<
75
Rewarding Eco Rideshares
Rewarding Eco Rideshares
Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle
<
74
Faux Travel Trays
Faux Travel Trays
KFC's Fun Tray Liner Acts as the Backdrop for Creating 'Fakation' Photos
<
73
Brain-Orchestrated Songs
Brain-Orchestrated Songs
This Immersive TV Campaign for Sense8 Used Minds to Create Music
<
72
Friend-Finding Blimps
Friend-Finding Blimps
The Pepsi Max GPS Blimp Helps You Locate Your Lost Buddies
<
71
Sea Water Beverages
Sea Water Beverages
Tribord's Salt Water Drinks Give People a Taste of Drowning
<
70
Customized Profile Picture Upgrades
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
<
69
Mindful Charging Stations
Mindful Charging Stations
This NRG Charging Station Has People Choose How to Charge a Phone
<
68
Reward-Maximizing Hotel Promotions
Reward-Maximizing Hotel Promotions
This Loyalty Program Allows Guests to Earn Extra Points
<
67
Printable Lunch Notes
Printable Lunch Notes
These Adorable Doodles are Designed to Be Added to Children's Lunches
<
66
Cryptic Magazine Ads
Cryptic Magazine Ads
SAB Miller's Interactive Magazine Ad Reveals a Hidden Message
<
65
Female Fitness Street Art
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
<
64
Branded Tea Breaks
Branded Tea Breaks
The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices
<
63
Dairy Garden Pop-Ups
Dairy Garden Pop-Ups
Onken's 'Urban Fruit Drove' Yogurt Promotion Features Dairy Treats on Trees
<
62
Jacket Shopping Quizzes
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
<
61
Hard Rock Spam Checkers
Hard Rock Spam Checkers
HeavyGifts' Unique Web Captcha Tests How Metal a Music Fan Is
<
60
Musical Whiskey Deliveries
Musical Whiskey Deliveries
This Service Provides Quality Liquor Via Frank Sinatra Impersonators
<
59
Interactive Brewery Tours
Interactive Brewery Tours
Pabst Blue Ribbon is Opening a Microbrewery and Tasting Room
<
58
Two-Sided Storytelling Ads
Two-Sided Storytelling Ads
Cornetto's Interactive YouTube Video Tells 'Two Sides' of a Story
<
57
Outerwear Photo Kiosks
Outerwear Photo Kiosks
Canada Goose Set Up a Fun Photo Kiosk at the Sundance Film Festival
<
56
Self-Regenerating Advertisements
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
<
55
Social Brand Messengers
Social Brand Messengers
These Facebook Customer Service Tools Facilitate More Interaction
<
54
Mystery Bar Tours
Mystery Bar Tours
Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
<
53
Water-Sampling Challenges
Water-Sampling Challenges
Nestle Encourages People to Try Sparkling Water for Seven Days
<
52
Social Storytelling Accounts
Social Storytelling Accounts
Land Rover's Instagram Story Uniquely Recounts an Adventure
<
51
Themed Adventure Events
Themed Adventure Events
Yelp Hosted an Adventure-Style Themed Prop Party for Reviewers
<
50
Collaborative Blogger Dinners
Collaborative Blogger Dinners
Food Blogger Ashley Rose is Hosting a Pop-Up Dinner in Her Studio
<
49
Artisan Beer Dinners
Artisan Beer Dinners
This Beer and Food Pairing Event Combined Upscale Eats & Sierra Nevada
<
48
Branded Yoga Events
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
<
47
Neighborhood-Testing Sweepstakes
Neighborhood-Testing Sweepstakes
The Airbnb Try Before You Buy Campaign is For Future Home Buyers
<
46
Burger-Building Contests
Burger-Building Contests
Mcdonald's Chicago is Having People to Build a Burger to Make the Menu
<
45
Bubble-Wrapped Bars
Bubble-Wrapped Bars
iCracked Creates an Ultra Safe Environment for Phones at the Bar
<
44
Emoji-Based Gifting Platforms
Emoji-Based Gifting Platforms
The 'Inmoji' System Turns Brand Logos into Unique Emojis
<
43
Supermarket Soda Challenges
Supermarket Soda Challenges
The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
<
42
Interactive Lip-Sync Battle Ads
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
<
41
Fitting Room Shops
Fitting Room Shops
Modcloth's Pop-Up 'Fit Shop' Gives People Access to Online-Only Clothing
<
40
Theatrical Cocktail Trays
Theatrical Cocktail Trays
The 'Deconstructed Martini' Experience Lets Bar Patrons Make a Cocktail
<
39
Complementary Cooking Academies
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
<
38
Curated Vodka Tastings
Curated Vodka Tastings
This Cocktail Lounge Replaces Bar Managers with Knowledgable Sommeliers
<
37
Interactive Sports Anchor Exhibits
Interactive Sports Anchor Exhibits
The TSN SportCentreStudio Series Gives Fans a New Experience
<
36
Sci-Fi Fandom Exhibits
Sci-Fi Fandom Exhibits
'Art Awakens' Gathers Fan Art to Celebrate the Star Wars Reboot
<
35
Imitation Beach Installations
Imitation Beach Installations
This Beach Setup Uses Technology to Transport People to the Coast
<
34
Journeying Bag Campaigns
Journeying Bag Campaigns
'The Travelling Bags' Helps Students in Need with Back to School Shopping
<
33
Sensory Vending Machines
Sensory Vending Machines
Holiday Autos' Vending Machine Dispenses the Smells of Summer
<
32
Meaningful Adventure Campaigns
Meaningful Adventure Campaigns
CLIF's #MeetTheMoment Engaged Outdoor Enthusiasts on Social Media
<
31
Equality-Promoting Pop-Ups
Equality-Promoting Pop-Ups
This Women's Equality Day Event Celebrates Strong Female Leaders
<
30
Multi-Sensory Dining Events
Multi-Sensory Dining Events
Stella Artois' Unique Dining Experience Engages the Five Senses
<
29
Custom Comic Campaigns
Custom Comic Campaigns
Old Spice's Instagram Adventure Has Fans Build Their Own Epic Story
<
28
Portable Kitchen Campers
Portable Kitchen Campers
Plated's Kitchen on Wheels Advertises Its Meal Delivery Services
<
27
Tweet-Rewarding Vending Machines
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
<
26
Branded Ice Cream Trucks
Branded Ice Cream Trucks
United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
<
25
Public Porch Pavilions
Public Porch Pavilions
These Colorful Porches Create a Social Gathering Space for VIVA Vancouver
<
24
Personal Shopping Suites
Personal Shopping Suites
Selfridges Now Has a Dedicated Space for Retail Consultations
<
23
Seasonal Pop-Up Bars
Seasonal Pop-Up Bars
Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
<
22
Champagne Bar Pop-Ups
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
<
21
Pop-Up Eco-Energy Labs
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
<
20
Experiential Rewards Programs
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
<
19
Bus Shelter Jazz Clubs
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
<
18
Sensory Dessert Schools
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
<
17
Pop-Up Salad Bars
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
<
16
Undressing Beverage Bottles
Undressing Beverage Bottles
Yakult's Drinks Reveal Swimwear Styles Under a Packaging Layer
<
15
Urban Beach Installations
Urban Beach Installations
Corona's Newest Marketing Effort Brings Relaxation to the Busy City
<
14
Virtual Reality Flavor Journeys
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
<
13
Futuristic Athletic Retailers
Futuristic Athletic Retailers
The Personalized Nike Experience at its New Stores Redefines Retail
<
12
Kaleidoscopic Selfie Studios
Kaleidoscopic Selfie Studios
HTC's Straylight Installation Creates Psychedelic Selfie Photos
<
11
In-Store Boutiques
In-Store Boutiques
John Lewis' In-Store Shop Highlights Noteworthy Products with Pop-Up Displays
<
10
Interactive Skincare Ads
Interactive Skincare Ads
Neutrogena's Hands-On Ad Entertains While Selling Makeup Removal Wipes
<
9
Floating Market Soda Pop-Ups
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
<
8
Experiential Tech Shops
Experiential Tech Shops
Ontario's First Retail Samsung Store Emphasizes Consumer Engagement
<
7
Emoji Drink-Ordering Bars
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
<
6
Customized Candy Studios
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
<
5
Sports Lab Interactive Retail
Sports Lab Interactive Retail
The New ASICS Flagship in Paris Offer High-Tech Customization
<
4
Botanical Oasis Gin Experiences
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
<
3
Touchscreen Sampling Bars
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
<
2
Shrouded Beer Brand Activations
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
<
1
Experiential Breakfast Pop-Ups
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
<