Many of the top September 2015 interactive ideas involve food and beverages in order to win over the hearts of consumers. While this might seem like an expected move for brands already in this category like Tesco, Subway, Häagen-Dazs and Sprite, companies outside of these industries are also appealing to consumers with good eats. For instance, Yelp hosted a themed party with food and drinks, while life jacket company Tribord created a special drink to promote its sea safety gear.
Social media-activated vending machines, pop-up tasting events are also proving to be popular ways for brands to engage with fans who hunger and thirst for unique experiences.
In order to blend food, technology and customer interaction, Boursin and Stella Artois each created Sensorium events that immerse fans in interactive multi-sensory experiences.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
