All too often, drunkenness leads to damaged phones, so iCracked created the safest environment possible for phones at the bar.
The phone repair service created a London pop-up bar that is completely covered in bubble wrap, giving clumsy drinkers a little peace of mind. At the event, people who tweet the brand with #WrappyHour will be eligible to receive a free alcoholic drink. To further enhance phone safety, the glasses used are extra narrow, to prevent anyone from accidentally dropping their mobile into a cup.
As well as making sure its brand will be top-of-mind for UK consumers during their next phone emergency, the cheeky iCracked pop-up bar also reminds that several precautions can be taken to avoid breaking a phone in the first place.