Life jacket company Tribord wanted to promote its new IZEBER50 flotation jacket in a unique way, so it created a drink made entirely from sea water in order to simulate the terrible taste of drowning.
The clever campaign introduced 'WAVE' water in cans that people were quick to drink and spit out. Should they have read the back of the WAVE cans first, the message to "Make this your last taste of drowning" would have been more apparent upfront.
Considering that flavored, infused and carbonated water is taking off at the moment, this was an ingenious way for the brand to launch its flotation jacket in a way that will leave a bad taste in people's mouths about drowning.
Sea Water Beverages
More Stats +/-
Sketched Restaurant Branding
Drinkable Salad Beverages
Theatrical Cocktail Trays
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.