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27 Youth-Focused Loyalty Innovations

From Connected Concert Wearables to Mobile Fast Food Games

— July 18, 2017 — Marketing
These youth-focused loyalty innovations range from connected concert wearables to mobile fast food games that are designed to unlock meal promotions and exclusive coupons. While examples like Pouch event wristbands act as a digital wallet, and ticket hybrid, Chipotle's widely popular Cado Crusher mobile game helps users unlock free snack prizes like orders of chips and guacamole.

When it comes to youth-focused loyalty programs that are powered by social media, standouts include A&W's 'Burgers to Beat MS' digital campaign which featured branded Snapchat geofilters. The unique campaign was successfully used to promote the fast food chain's charitable initiative with the Multiple Sclerosis Society of Canada, which contributed a dollar of every Teen Burger sold to the cause.

VIP pizza boxes, and ad-watching coupon apps round off this list and illustrate younger consumers' appreciation for interactive and mobile-specific loyalty offerings.
7.4
Score
Popularity
Activity
Freshness
24
Musical Band Collectibles
Musical Band Collectibles
Airspoken's Band Merchandise Helps Fans Instantly Access Digital Content
<
23
Weekly Mobile Perks
Weekly Mobile Perks
'T-Mobile Tuesdays' Gives Members Access to Savings and Freebies
<
22
Charitable Rewards Initiatives
Charitable Rewards Initiatives
Virgin Mobile's REGeneration Program Raises Funds for a Good Cause
<
21
Promotional Guacamole Games
Promotional Guacamole Games
Free Guacamole is a Prize for Chipotle's Spot-the-Difference Game
<
20
Multigenerational Hotel Perks
Multigenerational Hotel Perks
Marriott Rewards' MAX! Program Caters to Multigenerational Families
<
19
Promotional QSR Guacamole Games
Promotional QSR Guacamole Games
The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
<
18
Dessert Pretzel Promotions
Dessert Pretzel Promotions
Auntie Anne's is Offering a Buy One Get One Free Promotion
<
17
Implanted Microchip Tickets
Implanted Microchip Tickets
Transit Operator SJ is Testing Ticket Validation via NFC Microchips
<
16
Employee-Focused Travel Platforms
Employee-Focused Travel Platforms
'GoBumpFree' Helps Airline Employees Evade Cancellation Fees
<
15
Localized Coupon Apps
Localized Coupon Apps
The Cheddah App Lets You Save Money At Local Businesses
<
14
QR Code Payment Systems
QR Code Payment Systems
Singapore's DBS Bank is Helping Shoppers Pay in Store by Scanning QR Codes
<
13
Ad-Watching Coupon Apps
Ad-Watching Coupon Apps
The MyAds App Allows Users to Receive Money When Watching Advertisements
<
12
Loyalty Exchange Programs
Loyalty Exchange Programs
Jumeirah Sirius is a Program That Trades Points for High-End Goods
<
11
Eyebrow Loyalty Apps
Eyebrow Loyalty Apps
Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
<
10
Celebratory Frozen Yogurt Promotions
Celebratory Frozen Yogurt Promotions
This Chain is Celebrating National Frozen Yogurt Day in Style
<
9
Social Screenshot Coupons
Social Screenshot Coupons
Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
<
8
Charitable Burger Geofilters
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
<
7
Water-Sampling Challenges
Water-Sampling Challenges
Nestle Encourages People to Try Sparkling Water for Seven Days
<
6
User-Scoring Dating Apps
User-Scoring Dating Apps
The 'EVE' Mobile Dating App Rewards Male Users for Being Genuine
<
5
Rewarding Donut-Ordering Apps
Rewarding Donut-Ordering Apps
The Dunkin' Donuts App Now Supports On-the-Go Ordering Nationwide
<
4
Personalized Cruise Wearables
Personalized Cruise Wearables
Carnival's Ocean Medallion Helps Guest Find the Best Experience
<
3
Virtual Dinner Dates
Virtual Dinner Dates
Deilveroo's 'Milan on the Thames' Connects Diners in London and Italy
<
2
Connected Concert Wristbands
Connected Concert Wristbands
'Pouch' Event Wristbands Act as a Digital Ticket and a Wallet
<
1
VIP Pizza Boxes
VIP Pizza Boxes
Domino's Loyalty Program for Customers Turns Them into Shareholders
<