These youth-focused loyalty innovations range from connected concert wearables to mobile fast food games that are designed to unlock meal promotions and exclusive coupons. While examples like Pouch event wristbands act as a digital wallet, and ticket hybrid, Chipotle's widely popular Cado Crusher mobile game helps users unlock free snack prizes like orders of chips and guacamole.
When it comes to youth-focused loyalty programs that are powered by social media, standouts include A&W's 'Burgers to Beat MS' digital campaign which featured branded Snapchat geofilters. The unique campaign was successfully used to promote the fast food chain's charitable initiative with the Multiple Sclerosis Society of Canada, which contributed a dollar of every Teen Burger sold to the cause.
VIP pizza boxes, and ad-watching coupon apps round off this list and illustrate younger consumers' appreciation for interactive and mobile-specific loyalty offerings.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
