Cheddah is an innovative and comprehensive coupon app, released by the GetCheddah startup as part of a collaboration with Manitowo County, that is designed to help customers enjoy discounts at local businesses while helping businesses better understand their target market.
The app is being tested in Manitowoc County, and will provide users with coupons to nearby businesses in exchange for their responses to a number of market research questions. Participating businesses hail from different industries, with customers able to take advantage of one offer per day.
What's great about this coupon app is that it benefits consumers by helping them save money, but also aids the business community at large by gathering key data about shopper demographics and purchasing behaviors, with the end result being a vibrant local business scene.
What Makes This Trend Stand Out
- Localized Coupon Apps
- Localized coupon apps partnered with local businesses and use of consumer data to provide targeted savings and purchases.
- Mobile Market Research
- Coupon apps offering users discounts for market research to provide businesses with data on shopper demographics and purchasing behaviors.
- Supporting Local Businesses
- Localized coupon apps aid in supporting small businesses by encouraging customer engagement and providing market data.
Sectors Adopting This
- Marketing and Advertising
- Marketing and advertising industries have an opportunity to take advantage of mobile market research by partnering with localized coupon apps to reach target demographics
- Retail
- Retail industries can use localized coupon apps to increase customer engagement and gather valuable market data
- Tourism and Hospitality
- Tourism and hospitality industries can benefit from localized coupon apps by offering discounts to travelers and gathering data on their purchasing behavior
