Free Guacamole is a Prize for Chipotle's Spot-the-Difference Game
Laura McQuarrie — March 22, 2016 — Marketing
References: guachunter & brandeating
Guacamole is a topping that usually comes at an extra cost, but Chipotle is running a fun new promotion to give out free guacamole and chips.
Chipotle is directing its fans to the online 'Guac Hunter' game, which is styled like a spot-the-difference activity. In order to become eligible to receive a mobile coupon for free guacamole and chips, users must make it through three rounds of the game, which involves spotting as many differences as they can between two side-by-side images.
As well as being a simple way to reward participating fans, the Guac Hunter game is a great marketing tool in itself, since it will likely make players very hungry after they have stared at scenes filled with Chipotle's assortment of burrito wraps, bowls and crispy tortilla chips for several minutes.
Chipotle is directing its fans to the online 'Guac Hunter' game, which is styled like a spot-the-difference activity. In order to become eligible to receive a mobile coupon for free guacamole and chips, users must make it through three rounds of the game, which involves spotting as many differences as they can between two side-by-side images.
As well as being a simple way to reward participating fans, the Guac Hunter game is a great marketing tool in itself, since it will likely make players very hungry after they have stared at scenes filled with Chipotle's assortment of burrito wraps, bowls and crispy tortilla chips for several minutes.
Trend Themes
1. Gamification Marketing - The 'Guac Hunter' game is an example of gamification marketing and can be used by other brands as a way to reward customers for engagement while also promoting their products.
2. Interactive Promotions - More brands can create online promotions like the 'Guac Hunter' game to interact and engage with their customers, providing them with a fun and unique way to promote their products or services.
3. Freebies-for-play Strategy - The free guacamole promotion attached to the Guac Hunter game has the potential to attract more customers and create user loyalty under the right strategy.
Industry Implications
1. Fast Food - Fast food chains like Taco Bell and McDonald's can use gamification marketing to engage their customers and to promote their menu items.
2. Online Retail - Online retailers like Amazon and Walmart can use interactive promotions in their apps and website to engage their customers and promote their products.
3. Gaming Industry - The gaming industry can tap into popular products and brands like Chipotle to create engaging games and promotions for their audience.
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