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39 Freshness-Focused Packaging Innovations

From Biodegradable Fruit Bowls to Eco Juice Containers

— May 11, 2016 — Marketing
These freshness-focused packaging examples range from transparent orange containers to reusable lettuce wraps that are designed with both convenience and sustainability in mind.

While notable examples in the realm of produce packaging include minimalist lettuce packs and eco apple carriers, ingredient-focused bottles are a staple among health-focused beverage companies. Similarly, transparent kiwi containers with cartoon imagery are also gaining attention and are successfully promoting freshness while grabbing the attention of younger consumers.

Other freshness-focused packaging examples include compartmentalized microwave meals that spotlight organically sourced ingredients along with transparent produce brands that are reflective of a grocery store's core values. Fusing ingredient-themed and honest elements, these examples promote brand transparency while targeting consumers seeking fresh and healthy food and beverage products.
6.7
Score
Popularity
Activity
Freshness
39
Minty Watermelon Lemonades
Minty Watermelon Lemonades
This Melon-Flavored Juice by Bolthouse Farms is Refreshingly Sweet
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38
Maritime Potato Packaging
Maritime Potato Packaging
The PEI Potato Bag Designs Celebrate the Produce's Proud Heritage
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37
Colorful Vegetable Juice Branding
Colorful Vegetable Juice Branding
The New V8 Juices are Made from Colorful Fruits and Vegetables
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36
Drinkable Salad Beverages
Drinkable Salad Beverages
SaladPower's Beverage Helps You Drink Your Vegetables
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35
Salad Dressing Pouch Packaging
Salad Dressing Pouch Packaging
The New Package Design for Kraft Dressings is Highly Portable
<
34
Leafy Cider Packaging
Leafy Cider Packaging
Kiss Cider's Can Packaging is Fresh, Fun & Fruity
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33
Transparent Baby Food Pouches
Transparent Baby Food Pouches
Happy Family's Clearly Crafted Purees Enhance Food Transparency
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32
Fresh Potato Packaging
Fresh Potato Packaging
The All-Natural Essfertige Erdäapfel German Potatoes are Peeled and Steamed
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31
Sliced Fruit Packaging
Sliced Fruit Packaging
Vicente Peris Sells Half Fruit Slices to Prevent Food Waste
<
30
Fresh Produce Packaging
Fresh Produce Packaging
The Whole Foods Packaging for Brooklyn Has Local and Regional Appeal
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29
Biomimicry Juice Packaging
Biomimicry Juice Packaging
This Juice Bottle Design is Inspired by the Structure of Flowers
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28
Hand-Stitched Bread Bags
Hand-Stitched Bread Bags
The Beer Bread Bags for BarretsRidge Are Homey but Still Very Modern
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27
Ultra-Fresh Pistachio Branding
Ultra-Fresh Pistachio Branding
Pistachio Provenance Boasts Vibrant Packaging That Oozes Freshness
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26
Grecian Paper Seafood Packaging
Grecian Paper Seafood Packaging
The Branding Concept for Cookfish Ltd Highlights the Seafood
<
25
Clever Kiwi Branding
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
<
24
Citrusy Produce Packaging
Citrusy Produce Packaging
This Produce Packaging Design Mimicks an Orange Peel
<
23
Tetrahedral Vegetable Packaging
Tetrahedral Vegetable Packaging
The Pattruss Z Leaf Salad Vegetable Packaging Ensures Freshness
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22
Aquaponic Lettuce Packaging
Aquaponic Lettuce Packaging
Living Lettuce's Produce Package Celebrates Health & Sustainability
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21
Earth-Friendly Produce Packages
Earth-Friendly Produce Packages
Nature & More Uses Sugar Cane to Create Compostable Packaging
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20
Frozen Veggie Packaging
Frozen Veggie Packaging
Vegeterra's Frozen Food Bags Make Food Inside Seem Fresh & Crisp
<
19
Eco Strawberry Packaging
Eco Strawberry Packaging
This Frozen Fruit Bag Idea is Resourceful, Adaptable and Earth-Conscious
<
18
Floral Juice Packaging
Floral Juice Packaging
'Gestus Juice' Blends Fruit and Flowers in its Labels for a Fresh Look
<
17
Functional Produce Packaging
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
<
16
Graphic Pomegranate Packaging
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
<
15
Reusable Honeybee Packaging
Reusable Honeybee Packaging
This Honeybee-Based Product is a Natural Alternative to Plastic Wrap
<
14
Eco-Friendly Food Packaging
Eco-Friendly Food Packaging
Tina Jeler Creates Herb Labels are Biodegradable and All-Natural
<
13
Organic Fruit Packaging
Organic Fruit Packaging
Nurture is a Living Fruit Bowl That Preserves Produce
<
12
Eco Orange Packaging
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
<
11
Detoxifying Juice Branding
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
<
10
Earthy Restaurant Branding
Earthy Restaurant Branding
Botanica's Brand Identity Boasts Eco-Friendly Design Elements
<
9
Fresh Picked Produce Labels
Fresh Picked Produce Labels
This Organic Packaging Design Emphasizes the Farm of Origin
<
8
Vegetable Juice Jars
Vegetable Juice Jars
TO BAZAKI's Juice Packaging Design Uses Jars Instead of Bottles
<
7
Raw Juice Labratory Branding
Raw Juice Labratory Branding
ELXR is a Toronto Cold-Pressed Juice Bar with Clever Packaging
<
6
Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
<
5
Fruit-Topped Juice Bottles
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
<
4
Typographic Salad Packaging
Typographic Salad Packaging
Insal'arte's Produce Packaging Spells Out Leafy Letters
<
3
Implement-Patterned Packages
Implement-Patterned Packages
Cook Packaging Celebrates the Tools Necessary for Artistic Food Prep
<
2
Transparent Produce Bags
Transparent Produce Bags
These Produce Packaging Designs Emphasize Freshness
<
1
Biodegradable Lettuce Packaging
Biodegradable Lettuce Packaging
This Lettuce Packaging Uses Vegetable Inks & Sugar-Based Materials
<