Granada Pomegranate's Branding Encourages Sustainability
Jana Pijak — June 17, 2015 — Lifestyle
References: behance.net
Granada's pomegranate packaging is eco-friendly and graphically bold. When it comes to most produce containers, plastic is a popular go-to material but can have damaging effects on the environment. These paper-made containers are visually striking and sustainable, featuring Granada Pomegranate's signature branding and logo motifs.
Resembling oversized fruit, this pomegranate packaging features a square design that features a stem handle. Each of Granada's eco-friendly fruit containers preserve its natural product and can be recycled after use, resulting in no harmful effects on our environment.
Contrary to plastic containers and fruit wraps, this sustainable packaging solution illustrates a brand's identity seamlessly and is designed with the earth's best interests in mind. Each of these containers, designed by Richard Wych Hendra of Jakarta, Indonesia also features a practical handle, making them easy to carry.
Resembling oversized fruit, this pomegranate packaging features a square design that features a stem handle. Each of Granada's eco-friendly fruit containers preserve its natural product and can be recycled after use, resulting in no harmful effects on our environment.
Contrary to plastic containers and fruit wraps, this sustainable packaging solution illustrates a brand's identity seamlessly and is designed with the earth's best interests in mind. Each of these containers, designed by Richard Wych Hendra of Jakarta, Indonesia also features a practical handle, making them easy to carry.
Trend Themes
1. Eco-friendly Packaging - There is an opportunity for companies to create sustainable packaging that is visually appealing and promotes their brand identity.
2. Design-forward Packaging - Packaging can be designed to not only be functional but also serve as a brand statement or unique selling point for a product.
3. Recyclable Packaging - The demand for recyclable packaging is increasing as consumers become more environmentally conscious, creating an opportunity for companies to meet this need and differentiate themselves from competitors.
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can benefit from sustainable packaging solutions to align with consumer values and enhance their brand image in the market.
2. Consumer Goods Industry - The consumer goods industry can take advantage of packaging design as a marketing tool to create brand recognition and stand out on the shelf.
3. Retail Industry - Retailers can make a positive impact on the environment by encouraging suppliers to use eco-friendly and recyclable packaging solutions, while also appealing to consumers who prioritize sustainability.
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