From Clinical Beauty Branding to Chemist Perfume Bottles
Katherine Pendrill — April 12, 2016 — Marketing
From cosmetics to clothing, there has been a significant rise in the use of science-inspired packaging. This approach allows brands to align themselves with pharmaceutical companies and better convey the effectiveness of their products.
One of the most innovative forms of scientific branding involves changing the shape of the packaging. Instead of opting for traditional bottles and tubes, companies are now packaging their products in medicinal-looking jars and beakers. Examples of this approach include the brown glass bottles used to package Cafe Fred Cold Brew and the test tube-shaped containers created for the DNAEGF Renewal skincare line.
Beyond the shape of the container, science-inspired packaging can also extend to the label. This can include packaging that mimics the look of a doctor's script, labels that reference the periodic table and the inclusion of the medical cross. By emphasizing the scientific properties instead of the holistic benefits, this approach helps to give the product legitimacy in the eye of the consumer.
One of the most innovative forms of scientific branding involves changing the shape of the packaging. Instead of opting for traditional bottles and tubes, companies are now packaging their products in medicinal-looking jars and beakers. Examples of this approach include the brown glass bottles used to package Cafe Fred Cold Brew and the test tube-shaped containers created for the DNAEGF Renewal skincare line.
Beyond the shape of the container, science-inspired packaging can also extend to the label. This can include packaging that mimics the look of a doctor's script, labels that reference the periodic table and the inclusion of the medical cross. By emphasizing the scientific properties instead of the holistic benefits, this approach helps to give the product legitimacy in the eye of the consumer.
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