Realash Cosmetics is a global beauty brand boasting a chic appearance that will easily standout due to its simplistic design. Employing only white and Tiffany blue, the simple, retro-inspired linear packaging ranges includes six different products.
Realized by Heroes Design, the concept includes branding for a number of products in the eyelash-enhancing line, including liner pencils, liquid liner, mascara and an oil to be applied to the eyelash line. The Poznań, Poland-based brand is available for purchase in over 35 countries.
The designs have a clinical feel to them in addition to seeming to take inspiration from the 1980's. As consumers look for science-backed reasons for investing in self-care products, brands continue to play up a clinical feel that gives it appeal as an essential purchase.
What's Driving This Trend
- Simplistic Packaging Design
- Realash Cosmetics' sleek and minimalistic packaging design showcases a trend of simplicity in the beauty industry, creating disruptive innovation opportunities for brands to stand out.
- Retro-inspired Branding
- Realash Cosmetics' retro-inspired branding taps into a trend of nostalgia in the market, providing an opportunity for brands to connect with consumers through sentimental design.
- Clinical Aesthetic Appeal
- The clinical feel of Realash Cosmetics' eyelash-enhancing line reflects a trend of science-backed beauty products, allowing brands to position themselves as trusted and essential purchases.
Who This Affects Most
- Beauty and Cosmetics
- Realash Cosmetics' packaging and branding trends can be applied to the beauty and cosmetics industry, presenting an opportunity for disruptive innovation in product presentations.
- Fashion and Lifestyle
- The retro-inspired and simplistic design trends can be embraced by the fashion and lifestyle industry, providing an avenue for brands to create unique and nostalgic connections with consumers.
- Health and Wellness
- The clinical aesthetic appeal of Realash Cosmetics' eyelash-enhancing line has implications for the health and wellness industry, where brands can focus on science-backed products and cultivate trust among consumers.
