The top February 2016 cosmetics ideas underline a number of overarching patterns able to be observed in the beauty, self-care and wellness industries. In particular, the convergence of so-called "cosmeceuticals" take a scientific approach to skincare that puts an emphasis on the value of each ingredient contained in a product.
One winning example of this is the line of fresh juices offered by the UK's Cluo. The intriguing brand produces a range of superfood-infused beauty tonics that target cosmetic issues from the inside out.
Separately, the Mizon Egg White Bubble Cleanser is formulated for sensitive skin and showcases the progression toward all-natural, food-based cosmetics, especially in Asian beauty markets such as South Korea and Japan. Similar products derive their miracle ingredients from such things as mushrooms, snails and bee venom.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
