International beauty brand Estée Lauder will kick-off 2016 with the highly anticipated release of a revolutionary new face mask. The Advanced Night Repair Concentrated Recovery PowerFoil Mask is the first foil-backed mask to hit the market and will be available in South Korea on January 1, 2016, while the rest of the world will have access to it a month later on February 1.
The Concentrated Recovery PowerFoil Mask combines the obsession with sheet masks with the progression toward "face-locking," a technique that aims to seal in every bit of treatment while avoiding any moisture being lost to evaporation. The Concentrated Recovery PowerFoil Mask is also most importantly a new iteration of the brand's highly successful product, the Advanced Night Repair.
Estée Lauder is Releasing a Recovery Powerfoil Mask
Rebecca Byers — December 30, 2015 — Fashion