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Water-Boosting Sunscreens

This Sunscreen Delivers Greater UV Protection When Wet

— January 12, 2016 — Fashion
'Shiseido' developed a new type of sunscreen that actually delivers greater UV protection after it has interacted with water. As most consumers know, sunscreen becomes increasingly less effective the longer it is subjected to water. However, now there is a new form of sun protection that actually becomes stronger when submerged.

The new formula was developed by research scientist Satoshi Yamaki during his work with South Asian women. He noticed that these women did not like using oil-rich sunscreens because they did not stand up to excessive perspiration or exposure to water. After much experimentation, he created 'WetForce' from a stabilized form of Ionic Mineral Sensor. When exposed to water, this ingredient helps to create a UV-protective layer that spreads evenly over the skin's surface. In short, the sunscreen actually delivers greater UV protection when wet.

The sunscreen is not only ideal for those living in tropical climates, but also for active consumers who spend a significant amount of time at the beach or in a swimming pool.
Trend Themes
1. Water-boosting Sunscreens - New sunscreen technology that becomes stronger when wet, providing greater UV protection, presents opportunities to disrupt the sunscreen market and introduce more resilient products.
2. Active Lifestyle Sunscreen - An active lifestyle sunscreen that is resistant to water and perspiration could open up new markets for athletes and people who spend a lot of time outdoors.
3. Ionic Mineral Sensor Technology - The use of stabilized Ionic Mineral Sensor technology to improve the effectiveness of skincare products including sunscreens presents opportunities to innovate and improve the skincare industry.
Industry Implications
1. Skincare Industry - The skincare industry has an opportunity to use new technology to create more effective sunscreens and other skin care products that hold up under water and perspiration.
2. Sporting Goods Industry - Companies in the sporting goods industry could create specialized sunscreens for athletes and people who engage in outdoor activities, which could lead to new product development and partnerships.
3. Tourism Industry - The tourism industry could benefit from the development of more effective sunscreens that help prevent sunburn and skin damage caused by exposure to water and the sun.
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