'Shiseido' developed a new type of sunscreen that actually delivers greater UV protection after it has interacted with water. As most consumers know, sunscreen becomes increasingly less effective the longer it is subjected to water. However, now there is a new form of sun protection that actually becomes stronger when submerged.
The new formula was developed by research scientist Satoshi Yamaki during his work with South Asian women. He noticed that these women did not like using oil-rich sunscreens because they did not stand up to excessive perspiration or exposure to water. After much experimentation, he created 'WetForce' from a stabilized form of Ionic Mineral Sensor. When exposed to water, this ingredient helps to create a UV-protective layer that spreads evenly over the skin's surface. In short, the sunscreen actually delivers greater UV protection when wet.
The sunscreen is not only ideal for those living in tropical climates, but also for active consumers who spend a significant amount of time at the beach or in a swimming pool.