Snake-Inspired Skincare

Rodial's Snake Serum and Snake Mask Take Cues from a Viper's Venom

Glamoxy Snake Serium and Snake Mask are two products by Rodial that take inspiration from a temple viper's venom. Inspired by the effects of this snake's venom, "Syn-ake," was created as a compound that targets the neuromuscular activity that causes wrinkles in the skin, making it a popular ingredient in skincare treatments.

In Rodial's Snake Serium, the anti-wrinkle solution is combined with liposomes to deliver oxygen to the skin. The Snake Mask also gets a part of its power from liquorice extract, which serves as a lightening agent.

As well as taking inspiration from the venom of a snake for its ingredient list, the action of applying and removing the Snake Mask seems to mimic the way a snake sheds its old skin to reveal a fresh layer beneath.

Snake-inspired Skincare
The trend of utilizing snake venom and shedding process for skincare products.
Anti-wrinkle Cosmetic Innovation
The trend of developing and marketing anti-wrinkle cosmetics inspired by scientific research and innovative ingredients.
Natural Ingredients in Skincare Products
The trend of developing and marketing skincare products that use natural and organic ingredients.

Where This Applies

Beauty and Personal Care
The beauty and personal care industry can leverage the use of innovative and exotic ingredients in their products to appeal to consumers looking for effective anti-ageing solutions.
Pharmaceuticals
The pharmaceutical industry can find disruptive innovation opportunities in creating new anti-wrinkle compounds derived from snake venom that target neuromuscular activity causing wrinkles in the skin.
Natural Health Products
The natural health product industry can leverage the trend of utilizing natural and organic ingredients in skincare products and develop innovative and effective anti-wrinkle solutions.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 40%
Freshness 8%