In the past few years, a high demand for natural products made with plant-based ingredients has created an opening for essential oil products to come into the spotlight. While essential oils have been used for centuries, many health-conscious consumers are now favoring all-natural alternatives to chemical products for everything from managing their moods to repelling insects and treating acne.
Some of the most innovative ways that these oils are being dispensed include aromatic furniture pieces, nasal clips, inhalers, putty toys for kids as well as sheet sprays to encourage a restful sleep. Essential oils are also appearing in a number of hyper-targeted personal care products, such as Niche for Men Towelettes and Oilogic's kid-friendly 'Bundle of Joy' roll-on oil collection.
Alongside these products, there are also a number of scent-emitters that are getting high-tech makeovers in the form of two-in-one sound system humidifiers, fans and smartphone-connected diffusers.
- Gen Z
- Gen Alpha
- Millennial
- Gen X (primary audience)
