Rather than featuring fragrances that are purely pleasing, this concept aromatherapy line by designer Jaramillo Bustamante imagines scents that heal as well as clean. This is made especially apparent by branding the shampoos with the names of the benefits they are meant to invoke like Harmony, Energy and Balance instead of scent. Since the ingredients are not played up as much, color is a powerful way to suggest the soothing properties of each product.
Although aromatherapy products are typically packaged with minimalism and serenity in mind, these shampoo bottles have a somewhat sporty feel to them. An extension of this idea might even include a line of conditioners or other hair products that compliment the scents of these products.
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