This Snail Serum boasts a highly innovative formula in elegantly mysterious packaging. The product contains XEP™-018, "a biomimetic variation of Marine Cone Snail’s venom." XEP™-018 is a clinically proven peptide. It is known to deliver instant anti-aging properties for a smoother and more even complexion. XEP™-018 does so by minimizing muscle contraction and controlling facial movement in a similar way to Botox as the biomimetic peptide can "act as a modulator of neuromuscular transmission." The Snail Serum, however, is much less invasive than injections and, as a result, may be more favorable to some consumers.
The Snail Serum is offered by beauty brand Intoxicated Cosmetics which strives to offer "venom-inspired, anti-aging products that give an alternative to invasive injections." The small business is based in Boston and was founded by Rachel Sommers.
Image Credit: Intoxicated Cosmetics
What Makes This Trend Stand Out
- Biomimetic Peptides
- Opportunity for developing new anti-aging products through venom-inspired, clinically proven ingredients
- Non-invasive Anti-aging Treatments
- Opportunity for providing alternative to Botox and other invasive skin-tightening treatments
- Mystery Packaging
- Opportunity for creating intrigue and customer curiosity with unique, unbranded packaging designs
Sectors Adopting This
- Skincare
- Intoxicated Cosmetics is a new entrant and may disrupt the skincare industry with its innovative anti-aging products based on venom-inspired ingredients
- Cosmetics Manufacturing
- Manufacturers can consider including biomimetic peptides to their product offerings for non-invasive, clinically proven anti-aging treatments
- Marketing and Advertising
- Marketing and advertising firms have an opportunity to leverage the mysterious, unbranded packaging of Intoxicated Cosmetics to create intrigue and interest among customers
