Anti-pigmentation skincare is designed to help consumers address a problem and feel more confident in their appearance.
Black-owned brands like LYS Beauty are definitely leaders in this segment. Earlier this year, the company launched an affordable range of clean cosmetics that address common concerns like hyperpigmentation, visible signs of aging, oiliness, blemishes, and more.
Hyper Clear is another option, created by Desiree Verdejo who struggled with hyperpigmentation. The product is a "hardworking face serum" that boasts 15 percent Vitamin C and Vitamin E, and a combination of fruit enzymes, bearberry, turmeric, and kojic acid.
kaia Naturals also delivers an anti-pigmentation skincare duo to the market with its Takesumi Brightening Deodorant + the Underarm Bar which battle odor and impurities, while forming a protective barrier for the underarm area.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
