Eye Bag-Reducing Extracts

Givandan Offers Consumers Sericoside to Rejuvenate the Skin

Givaudan Active Beauty introduced a new active ingredient called Sericoside. The brand claims that the active component offers consumers a second youth by resetting the skin's cellular memory.

Sericoside is a pure molecule extracted from the roots of Terminalia sericea, a tree that grows in the miombo forest of Central and Southern Africa, as Giada Maramaldi, Personal Care Category Manager at Givaudan, explained. The ingredient has shown effective results when tackling dark under-eye circles and eye bags, as well as wrinkles and fine lines. Sericoside works through cellular reprogramming, thereby acting on multiple aspects of skin regeneration and activating the skin's natural reserves of antiocidants. Consumers can see significant results after only one month of application.

Image Credit: Givaudan Active Beauty

Natural Extracts for Skin Rejuvenation
Brands can explore extracting natural molecules for skincare products to offer effective results.
Cellular Reprogramming for Anti-aging
Utilizing cellular reprogramming technology can lead to breakthrough anti-aging solutions.
Targeted Skincare Solutions
Developing targeted solutions for specific skincare concerns like dark under-eye circles and bags can be a successful strategy for brands.

Who This Affects Most

Beauty and Personal Care
The beauty and personal care industry can explore natural extracts and cellular reprogramming technology to create innovative skincare solutions.
Pharmaceuticals
Pharmaceutical companies can leverage cellular reprogramming technology to develop anti-aging drugs.
Wellness and Lifestyle
The wellness and lifestyle industry can develop targeted skincare solutions using natural extracts to offer holistic anti-aging solutions.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 63%
Freshness 11%

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