Givaudan Active Beauty introduced a new active ingredient called Sericoside. The brand claims that the active component offers consumers a second youth by resetting the skin's cellular memory.
Sericoside is a pure molecule extracted from the roots of Terminalia sericea, a tree that grows in the miombo forest of Central and Southern Africa, as Giada Maramaldi, Personal Care Category Manager at Givaudan, explained. The ingredient has shown effective results when tackling dark under-eye circles and eye bags, as well as wrinkles and fine lines. Sericoside works through cellular reprogramming, thereby acting on multiple aspects of skin regeneration and activating the skin's natural reserves of antiocidants. Consumers can see significant results after only one month of application.
Image Credit: Givaudan Active Beauty