Eccentric designer Chris Chang of Poesia recently teamed up with MAC Cosmetics to create a line of makeup products that capture the creative's whimsical designs that draw inspiration from customary Chinese traditions. The line features psychedelic packaging that references the designer's Asian heritage with bold colors and patterns.
The collection is inspired by vintage costumes popularized around the world and throughout various eras -- with a focus on Chinese tradition. The line features brightly pigmented eyeshadows, lipsticks and blushes in bold and unconventional hues such as neon yellow and teal. The packaging complements the bold use of color with antiquated collages of flowers, Asian artistry and bold blue lipstick bullets. The makeup wrapping is a work of art in its own right, complementing the aesthetic of the line and Chang's designs.
Key Themes Behind This Trend
- Psychedelic Branding
- Exploring the use of bold colors and patterns in packaging to create a visually captivating brand image.
- Cultural Inspirations
- Incorporating elements from various traditions to create unique and meaningful products that resonate with diverse consumer groups.
- Artistic Packaging
- Using packaging as a canvas for artistic expression to add value and create a memorable customer experience.
Where This Applies
- Cosmetics
- Opportunities exist to disrupt the cosmetics industry by infusing creativity and cultural authenticity into product design and branding.
- Fashion
- By integrating traditional cultural elements into fashion designs, there is potential to revolutionize the industry and captivate a wider audience.
- Graphic Design
- Exploring innovative packaging designs that merge art and functionality could disrupt the graphic design industry and create unique branding opportunities.
