The Second Aesop Stockholm Store Has Opened in the SoFo Area

 - Jan 8, 2016
References: dezeen
This aesop Stockholm boutique is the cult skin and hair care brand's second shop in the Swedish capital. Located in the SoFo district of Stockholm, the store follows in aesop's tradition of marrying the brand's traditional retail concept with elements that reflect the city each boutique resides within.

Boasting an awe-inspiring undulating interior, the aesop Stockholm store was designed by In Praise of Shadows, who took inspiration for its curved wooden walls from the work of Swedish architect Erik Gunnar Asplund, in particular his Woodland Cemetery chapels. The boutique has its product range elegantly displayed on brass shelves that complement the warm-colored alder wood.

The stylish boutique is an example of aesop's enduring dedication to creating retail spaces that translate into visceral experiences for the consumer.