ASKA Creates the Experience Center for Lumene
Amy Duong — July 9, 2025 — Art & Design
References: askaarchitects
Architecture firm ASKA has created the Experience Center for skincare imprint Lumene. The space is defined by soft pastel tones and features interiors that are inspired by natural phenomena. Located in central Stockholm, the space has the brand's showroom and executive offices -- it also works as an events space for Lumene. Inspiration stems from its own products when it comes to its interiors.
William Wikström, who collaborated with ASKA on the project, spoke about the design concept, notes "After studying the products up close, we began to see echoes of fog, sunset and water reflections in their hues and textures, which sparked the idea of the space as an abstracted landscape shaped by those sensations. Natural phenomena are never constant or clearly defined, which suited us well, as we wanted the interiors to feel alive, in subtle, continuous motion, dissolving from one space to another."
Image Credit: Mikael Lundblad
William Wikström, who collaborated with ASKA on the project, spoke about the design concept, notes "After studying the products up close, we began to see echoes of fog, sunset and water reflections in their hues and textures, which sparked the idea of the space as an abstracted landscape shaped by those sensations. Natural phenomena are never constant or clearly defined, which suited us well, as we wanted the interiors to feel alive, in subtle, continuous motion, dissolving from one space to another."
Image Credit: Mikael Lundblad
Trend Themes
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Nature-inspired Interior Design — Design concepts inspired by natural phenomena are reshaping interiors to reflect organic, fluid forms and colors, creating immersive experiences that connect people with nature.
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Experiential Retail Spaces — Retail environments focusing on creating immersive, multisensory experiences draw customers into engaging physical interactions, enhancing brand storytelling and emotional connections.
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Biophilic Aesthetic Adoption — Growing adoption of biophilic design principles infuses natural elements into commercial spaces, promoting mental well-being and stimulating creativity through a sensory connection to nature.
Industry Implications
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Skincare — The integration of experience-driven spaces within skincare brands allows for enhanced consumer engagement and offers a tangible connection to product identity in a competitive market.
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Architecture and Interior Design — Architecture and interior design firms increasingly utilize nature-inspired elements to develop dynamic and atmospheric corporate environments that resonate with modern lifestyle trends.
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Event Planning — The use of aesthetically captivating and nature-themed settings for events introduces unique, memorable experiences that blend brand image with sensory immersion.
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