Notorious fast fashion retailer H&M is adding a brand new range of cosmetics to its existing beauty line. These new products are eco-friendly and add versatility to the brand.
While being transparent about ethical and eco-friendly practices in the production of fast fashion is usually ignored or incredibly hard, H&M has been making an effort with its Conscious collection, which includes ethically made clothing that is good for the environment and the consumer's wallet. Now the fashion retailer is expanding said collection to include beauty products. The new beauty line includes products for the body, hair as well as skin and features certified organic ingredients and essential oils.
H&M goes the full mile to package its new eco-friendly products in recycled or recyclable packaging.