Barbon is a new range under the brand name Caola that includes five elegantly packaged men's grooming products. Boasting sleek box packaging that has a marble pattern, each product is differentiated by a 1-5 number and a pastel hue in what is a clear extension of the progression toward clinical, pharmaceutical inspired skincare branding.
The elegant Barbon set includes a pre-shave treatment, a protective skin foam, after-shave, a nourishing care cream for the skin and a styling wax. The linear packaging concept unifies the line and makes it seem like a selection to be collected rather than selected between.
Barbon succeeds in creating a packaging concept that appears elegant, scientific and modern, all three of which are themes key observed in marketing mens skincare solutions.
What Makes This Trend Stand Out
- Elegant Packaging Concept
- Barbon's sleek box packaging with a marble pattern showcases the trend towards elegant and modern branding for men's grooming products.
- Clinical Skincare Branding
- Barbon's use of pastel hues and numbering system reflects the trend of clinical, pharmaceutical-inspired branding in the men's grooming industry.
- Collection-based Selection
- Barbon's linear packaging concept encourages consumers to collect the entire range of products, tapping into the trend of curated selections in the men's grooming market.
Sectors Adopting This
- Men's Grooming Products
- Barbon's sophisticated range of men's grooming products is disrupting the traditional market by offering elegant packaging and a clinical branding approach.
- Skincare Industry
- Barbon's use of clinical skincare branding and emphasis on product effectiveness creates disruptive innovation opportunities in the skincare industry.
- Packaging and Design Industry
- Barbon's sleek and modern packaging concept presents opportunities for the packaging and design industry to create innovative solutions for men's grooming products.
