As brands rush to create unique experiences through which to engage consumers, many dynamic beer activations that serve as pivotal brand touchpoints have begun to emerge. From immersive beer lounges hosted at festivals to traveling beer fridges that require a certain passport to access, there are plenty of creative examples from which to
Swedish Cider Brand Kopparberg hosted a garden-inspired activation in London's Hackney Wick officially titled the 'Urban Forest' and that featured tastings and custom flower crowns and hair braiding for consumer attendees.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 75%
Freshness 8%
