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28 Beer Activations

From Experiential Beer Lounges to Interactive Beer Fridges

— March 18, 2016 — Marketing
As brands rush to create unique experiences through which to engage consumers, many dynamic beer activations that serve as pivotal brand touchpoints have begun to emerge. From immersive beer lounges hosted at festivals to traveling beer fridges that require a certain passport to access, there are plenty of creative examples from which to

Swedish Cider Brand Kopparberg hosted a garden-inspired activation in London's Hackney Wick officially titled the 'Urban Forest' and that featured tastings and custom flower crowns and hair braiding for consumer attendees.
6.1
Score
Popularity
Activity
Freshness
24
Spirited Scavenger Hunts
Spirited Scavenger Hunts
Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
<
23
Beer-Pouring Typewriters
Beer-Pouring Typewriters
Czech Beer Brand Staropramen Created the First Type-Controlled Draught
<
22
Judgemental Door Locks
Judgemental Door Locks
Heineken's Door Lock Device Keeps Out Those with Cheap Beer
<
21
Passport-Scanning Refrigerators
Passport-Scanning Refrigerators
The Molson Canadian Beer Fridge Gives Out Free Beers to Canadians
<
20
Alcohol Pop-Up Lounges
Alcohol Pop-Up Lounges
The Heineken Pop-Up City Lounge Debuted at the London Design Festival
<
19
Musical Beer Sale Experiments
Musical Beer Sale Experiments
Heineken Hosted an Experiment with DJ Armin Van Buuren
<
18
Multi-Sensory Dining Events
Multi-Sensory Dining Events
Stella Artois' Unique Dining Experience Engages the Five Senses
<
17
Beer-Dispensing Vending Machines
Beer-Dispensing Vending Machines
This Belgian Vending Machine Sells Entire Crates of Beer
<
16
Macho Beer Bars
Macho Beer Bars
This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women
<
15
Urban Beach Installations
Urban Beach Installations
Corona's Newest Marketing Effort Brings Relaxation to the Busy City
<
14
Beer-Branded Fashion Shops
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
<
13
Branded Backyard Beer Tournaments
Branded Backyard Beer Tournaments
The Coors Light Games is a Two-Day Ultimate Party Experience
<
12
Beer-Dispensing Christmas Trees
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
<
11
Alcoholic Interactive Installations
Alcoholic Interactive Installations
This Beer Dispensing Device Made Networking More Enjoyable
<
10
Laser-Cut Brand Logos
Laser-Cut Brand Logos
This Piece of Carlsberg Bar Art is Made of Laser-Sliced Pieces of Plywood
<
9
Co-Branded Grooming Events
Co-Branded Grooming Events
The Carlsberg Ted Baker Event Celebrated the End of Movember
<
8
Boozy Bottle Murals
Boozy Bottle Murals
Grolsch Marks a 400 Year Anniversary with a Beer Celebration Installation
<
7
Seasonal Beer Experiences
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
<
6
Virtual Flight Experiences
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
<
5
Slow-Mo Brewery Photobooths
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
<
4
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
<
3
Virtual Beer Pouring Stations
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
<
2
Branded Festival Pop-Up Motels
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
<
1
Shrouded Beer Brand Activations
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
<