Czech beer brand Staropramen recently developed the world's first type-controlled draught to take with them on their tour of Romania's book fairs. The creative instrument is the perfect tool for those who take pleasure in writing the old fashioned way, and who like to enjoy a fresh beer while doing so.
The Staropramen Tapwriter is a creative campaign that aligns the beer with refined interests such as literature, fine cinema and theater, and seeks to engage the consumer that holds these subjects dear. Paying homage to the greatest challenge many writers face, patrons were faced with a blank page that they must fill with their words in order to receive their beer.
The imaginative Staropramen campaign was created by FCB Bucharest in Romania.
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