In order to mark its 400th anniversary with a fitting beer celebration, Grolsch got the artistic collective Graffiti Lite to create a dynamic street installation. Celebrating the originality that can be found in its swing-top packaging and formula, the brand's installation featured 400 bottles set atop a mural of the iconic Grolsch bottle. Although it won't be obvious to people passing by, it's also worth noting that the installation was meticulously assembled in exactly 400 minutes.
As well as marking 400 years of uniqueness with this novel piece of street art, the brand is also commemorating with special edition anniversary beer packs with designs from over 400 artists. Aside from catching the eyes of consumers who can appreciate a bottled brew, this initiative also speaks to those who value artful authenticity.