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50 Examples of Millennial-Targeted Alcohol Branding

From Simian Canned Wines to Smart Rum Bottles

— January 24, 2017 — Lifestyle
With many young consumers reaching for unique drinks that help them express their individual personality, brands have begun focusing their efforts on millennials-targeted alcohol branding that stands out on store shelves.

One of the ways that alcohol brands are setting their products apart is by opting for a 'less is more' strategy. Indeed, minimalist designs continue to impress millennials who appreciate clean lines and simple graphics that will complement their equally sharp Instagram feeds. Some examples of this approach include the geometric Switch House beer cans, the Lighthouse Brewing Company's nautical beer branding and the Swansea Brew Club's color-coded bottles.

Beyond what's on the label, millennials consumers are also interested in the format of their favorite drink. For instance, slim cans, such as those used by Crabbie's and the Kings of Midnight Brewery, are popular among consumers who want a lighter and more refreshing alternative to a tallboy can. Similarly, uniquely shaped bottles, such as medicine-style glass bottles, are an example of millennials-targeted alcohol branding that appeals to the demographic's sense of nostalgia.
7.2
Score
Popularity
Activity
Freshness
50
Tattoo-Covered Hard Lemonades
Tattoo-Covered Hard Lemonades
mike's HARDER Collectible Cans Were Designed by a Tattoo Artist
<
49
Neon Sign Beer Branding
Neon Sign Beer Branding
This Wise Blood Ipa's Packaging is Simple but Impactful
<
48
Seasonal Flower Ciders
Seasonal Flower Ciders
The Strongbow Cherry Blossom Hard Apple Cider is Aromatic
<
47
Folk Story-Themed Beers
Folk Story-Themed Beers
These Beers Were Inspired by Spooky Spanish Legends
<
46
Brooklyn-Inspired Beer Branding
Brooklyn-Inspired Beer Branding
'Puffy Rat' Beer Uses Dark Colors and Cartoon Rats on its Packages
<
45
Upscale Oceanic Beer Branding
Upscale Oceanic Beer Branding
The Kelpie Brewery Bottled Beer Draws Inspiration from the Sea
<
44
Flavored Alcoholic Seltzers
Flavored Alcoholic Seltzers
Smirnoff is Now Sellng 'Spiked Sparkling Seltzers' in Slim Cans
<
43
Compact Ginger Beer Packaging
Compact Ginger Beer Packaging
The New Crabbie's Alcoholic Ginger Beer Cans are Millennial-Focused
<
42
Saturated Seasonal Beers
Saturated Seasonal Beers
This Beers Come in Vibrant Patterns That Reflect Their Purpose
<
41
Robust Gothic Wines
Robust Gothic Wines
Apothic Wines Opt for Medieval Packaging to Mirror the Dark Aroma Blends
<
40
Summery Cider Branding
Summery Cider Branding
These Alcoholic Drinks are Designed to Be Vibrant and Youthful
<
39
Pull-Tab Cocktail Pouches
Pull-Tab Cocktail Pouches
WingDing's Wine Cocktail Packaging Features a Hole for a Straw
<
38
Doodled Beer Branding
Doodled Beer Branding
Brewberry Packaging is Gushing with Whimsicality Through Colors and Graphics
<
37
Fruit-Inspired Spirit Packaging
Fruit-Inspired Spirit Packaging
Krysp Orchard Distillery Spirit Bottles are Branded Like Apples
<
36
Victorious Beer Branding
Victorious Beer Branding
Kings of Midnight Brewery Celebrates Millennials With Milestone Packaging
<
35
Devilish Energy Drinks
Devilish Energy Drinks
Diablo is an Alcoholic Energy Drink with Bold Packaging
<
34
Festive Sparkling Wine Packaging
Festive Sparkling Wine Packaging
The Chandon Sparkling Wine Features Well Wishes for the Holidays
<
33
Canned Wine Packs
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
<
32
Vibrant Beer Branding
Vibrant Beer Branding
The Prime Authentic Premium Beers Packaging is Millennial-Focused
<
31
Youthful Organic Vodkas
Youthful Organic Vodkas
Vodka Dot's Branding Evokes a Childishness That is Uncommon in Spirits
<
30
Simian Canned Wines
Simian Canned Wines
The Infinite Monkey Theorem Sets Itself Apart by Serving Wine by the Can
<
29
Smart Rum Bottles
Smart Rum Bottles
Malibu's Smart Product Packaging Integrates Interactive NFC Tags
<
28
Tropical Rum Packaging
Tropical Rum Packaging
This Rum's New Packaging Reflects Its Tropical Roots
<
27
Minimalist Craft Beer Cans
Minimalist Craft Beer Cans
Scrullos is a "Crazy Beer" Concept from Sao Paulo
<
26
Color-Coordinated Vodka Branding
Color-Coordinated Vodka Branding
The Absolut + Pantone Brand Concept Merges Color and Flavor
<
25
Celebratory Champagne Branding
Celebratory Champagne Branding
These Champagne Bottles Celebrate the Alcohol's Usual Purpose
<
24
Straw-Incorporating Cans
Straw-Incorporating Cans
Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
<
23
Hand-Drawn Cocktail Packaging
Hand-Drawn Cocktail Packaging
The Chuculat Fresh Fruit Cocktails are Vibrantly Branded
<
22
Redacted Document Wine Branding
Redacted Document Wine Branding
The Underground Project Features Online Wine for Younger Consumers
<
21
Pre-Mixed Rum Cans
Pre-Mixed Rum Cans
Malibu is Now Serving Fruity Flavors of Rum in a Can
<
20
Nautical-Patterned Brew Branding
Nautical-Patterned Brew Branding
The Beer Cans From the Lighthouse Brewing Company are Sea Themed
<
19
Small Batch Beer Packaging
Small Batch Beer Packaging
The Swansea Brew Club Packaging Matches the Quality Ingredients
<
18
Summery Sparkling Wine Bottles
Summery Sparkling Wine Bottles
The Spring Limited-Edition Vallformosa Cava is Kaleidoscopic
<
17
Party Beer Packaging
Party Beer Packaging
Brucuta Features Playful Labels that Allude to Frivolity and Superstition
<
16
Medicine Bottle Beer
Medicine Bottle Beer
This Brand of German Brew Makes No Promises of Life-Changing Flavors
<
15
Stackable Character Cans
Stackable Character Cans
Noble Rey Brewery's Canned Drinks Feature Quirky Figures
<
14
Mystical Bottle Branding
Mystical Bottle Branding
Two Prophets Tequila Embraces Day of the Dead Packaging
<
13
Emotional Wine Labels
Emotional Wine Labels
The Carpe Diem Wine Branding Features Emotional Portrait Imagery
<
12
Scheduled Beer Branding
Scheduled Beer Branding
This Sunset Beer Packaging Prescribes Different Ales at Different Hours
<
11
Line Art Beer Labels
Line Art Beer Labels
Kabinet Brewery Packaging Features a Simple Yet Mesmerizing Illustrated Motif
<
10
Neon Beer Packaging
Neon Beer Packaging
The Vibrant Labels for Bee Beer Feature Bold Purple & Bright Turquoise
<
9
Prescription Alcohol Packaging
Prescription Alcohol Packaging
These Wine Labels Have Been Modelled on the Look of Pill Bottles
<
8
Graphic Illustration Wine Branding
Graphic Illustration Wine Branding
These Wine Label Designs are Ornately Natural and Stylish
<
7
Geometric Beer Branding
Geometric Beer Branding
Peter Saville Created a Modern Packaging Design for 'Switch House' Beer
<
6
Shot-Sized Beer Cans
Shot-Sized Beer Cans
The Amsterdam Navigator Small Beer Can Brands Itself as a Pocket-Sized Brew
<
5
Pop Culture Wine Branding
Pop Culture Wine Branding
These Church & State Wines Target Millennials
<
4
Social Media-Inspired Beer
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
<
3
Storytelling Brew Branding
Storytelling Brew Branding
Cartoon Beer Packaging Tells the Whimsical Tales Behind Each Beverage
<
2
Parametric Alcohol Packaging
Parametric Alcohol Packaging
These Origami Champagne Cartons Creatively Redress the Drink
<
1
Cartoony Booze Branding
Cartoony Booze Branding
Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
<