With the popularization of ready-to-drink cocktails, companies like ProAmpac are offering innovative packaging solutions for brands like WingDings and its wine cocktails.
Wine cocktails such as WingDings' Electric Lemonade are now being packaged in pouch formats that use ProAmpac's Pull Tab system. While there are now several RTD alcoholic beverages on the market that are packaged in standing pouch formats, one detail that sets this one apart is that it includes a tab that instructs: "pull here." By following this action, consumers reveal a hole that can be used to insert a straw and immediately begin drinking the beverage.
This type of packaging is being used for WingDing's line of wine cocktails, which includes flavors like Margarita, Strawberry Daiquiri, Long Island Iced Tea and Strawberry Colada.
What's Driving This Trend
- Ready-to-drink Cocktails
- Opportunity for companies to create innovative packaging solutions for ready-to-drink cocktail brands.
- Pull-tab Packaging
- Innovative packaging solution that includes a pull tab for easy access to the drink and a hole for a straw.
- Wine Cocktail Pouches
- Increasing popularity of wine cocktails packaged in pouch formats introduces disruptive innovation opportunities.
Who This Affects Most
- Beverage Packaging
- Companies in the beverage packaging industry can explore new packaging designs and features for alcoholic beverages.
- Ready-to-drink Industry
- Opportunity for brands and manufacturers in the ready-to-drink industry to differentiate their products through innovative packaging.
- Alcoholic Beverage Industry
- Innovative packaging solutions like pull-tab pouches provide disruptive opportunities for brands in the alcoholic beverage industry.
