Lotte's Coolish is a Japanese drinkable ice cream brand that recently debuted a line of frozen cocktails with convenient pouch packaging. This flexible packaging solution highlights different flavors while making the creamy crushed ice cocktails inside easy to enjoy while on the go.
The pouches are durable, easy to transport and convenient, simply requiring drinkers to squeeze their contents out and sip. Available in a variety of flavors including the best-selling milky vanilla, Coolish frozen cocktails are ideal for on-the-go enjoyment at the beach, at backyard parties and other casual social gatherings.
Targeting Millennial audiences, these cocktails add a fun twist to traditional ice cream treats, featuring packaging that is a more convenient alternative to traditional cans or bottles.
What's Driving This Trend
- Frozen Cocktail Pouches
- Bringing frozen cocktails to the mass market in portable, flexible pouches.
- Convenient Packaging Solution
- Innovating new packaging solutions for on-the-go consumption that attract younger demographic targets.
- Hybrid Dessert and Drink
- Satisfying consumers love for both dessert and alcoholic beverages with hybrid product innovation.
Who This Affects Most
- Food & Beverage
- Food & beverage companies can innovate new hybrid dessert and drink products to target younger demographic markets.
- Packaging
- Packaging companies can create innovative packaging solutions at large scale to cater to the growing demand of portable snacks and drinks.
- Hospitality
- Hotels, bars and restaurants can incorporate novelty ice cream cocktails into their menus, as a complementary dessert or a standalone drink.
