Next Round Cocktails Offer a Blend of Wine and Fruit Juice
Michael Hemsworth — April 2, 2022 — Marketing
References: drinknextround & foodbev
Next Round Cocktails are being launched by Constellation Brands as part of its foray into the boxed ready-to-drink (RTD) wine cocktail category that is sure to be of interest to consumers as we head into the warm weather months. The cocktails are crafted with crisp wine along with a blend of natural fruit juices, and come in two flavor options including Salted Lime Margarita and Strawberry Lime Sangria. The Salted Lime Margarita features a white wine base with a 13.5% ABV, while the Strawberry Lime Sangria features a crisp rose and has a 10% ABV.
VP of Emerging Brands at Constellation Brands Ann Stockman spoke further on the new Next Round Cocktails saying, "Next Round Cocktails represents Constellation Brands’ commitment to innovate for consumer-leading trends, such as creatively intersecting the growing consumer interest we see in the $696.5 million pre-mixed cocktails category and the $903.2 million premium boxed wine category. Recent YPulse research of our target consumer reports that post-covid, 66% would prefer to drink at home than go out, so we’ve created Next Round Cocktails to fit right in as the ultimate co-host, all tastefully dressed and ready-to-serve up the fun.”
VP of Emerging Brands at Constellation Brands Ann Stockman spoke further on the new Next Round Cocktails saying, "Next Round Cocktails represents Constellation Brands’ commitment to innovate for consumer-leading trends, such as creatively intersecting the growing consumer interest we see in the $696.5 million pre-mixed cocktails category and the $903.2 million premium boxed wine category. Recent YPulse research of our target consumer reports that post-covid, 66% would prefer to drink at home than go out, so we’ve created Next Round Cocktails to fit right in as the ultimate co-host, all tastefully dressed and ready-to-serve up the fun.”
Trend Themes
1. Boxed Ready-to-drink Cocktails - The popularity of boxed RTD cocktails has been increasing in recent years, presenting an opportunity for innovation in packaging and flavor combinations.
2. Fruit-infused Wine - The use of natural fruit juices to infuse wine in cocktails presents an opportunity for innovation in flavor combinations and customization.
3. At-home Cocktail Consumption - With the trend towards at-home consumption of alcoholic beverages, there is an opportunity for innovation in convenience and packaging of ready-to-drink cocktails.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can benefit from developing new products in the boxed RTD cocktail category to cater to customers' preferences for at-home consumption.
2. Packaging - As boxed RTD cocktails continue to gain popularity, there is a need for innovation in packaging technology and sustainable materials.
3. Hospitality and Events - As hospitality and events adapt to the post-COVID world, offering boxed RTD cocktails presents an opportunity for increased convenience and safety measures.
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