Del Mar Margarita Wine Cocktails is venturing into the growing ready-to-drink margarita wine cocktail market with a pair of products designed to deliver the experience of a vacation in a bottle. There's the beachy Pacifica Lime variety and Strawberry wine cocktails that share a taste of agave wine, real lime and berry juices.
At 13.9% ABV, the ready-to-drink cocktails are vegan and gluten-free, and they put a twist on some of the most beloved adult drinks in America. While the Del Mar Pacifica Lime Margarita is zesty and tangy, the Del Mar Strawberry Margarita shares a sweet taste that melts well with wine made from the agave plant. These aromatic and "sessionable summer sippers" are lower ABV agave-based alcohol options that deliver seasonal refreshment on demand and without the burn.
Why This Trend Is Growing
- Ready-to-drink Wine Cocktails
- Developing new flavors and taste experiences in ready-to-drink wine cocktails.
- Vacation-inspired Drink Products
- Creating drink products that provide the experience of a vacation in a bottle.
- Low-abv Alcoholic Beverages
- Innovating low-alcohol beverage options that deliver seasonal refreshment without the burn.
Industries Being Reshaped
- Wine and Spirits
- The wine and spirits industry can leverage the growing popularity of ready-to-drink wine cocktails to create new products that cater to changing consumer preferences.
- Hospitality and Tourism
- Developing drink products that deliver a vacation experience in a bottle can provide an innovative way to tap into the hospitality and tourism industry.
- Health and Wellness
- Low-ABV alcoholic beverages can cater to consumers who are looking for healthier drink options, providing an opportunity for the health and wellness industry to enter the alcoholic beverage market.
