Bright Cellars is known for making wine easy to enjoy and it knows that its community also appreciates mixed drinks so it launched a pair of fruit-forward Day & Night margaritas in bottles. These ready-to-consume cocktails need no measuring or shaking, only pouring and sharing.
The classic lime and fresh strawberry flavors offer a simple version of a favorite cocktail that's made from the same blue Weber agave plants as Tequila. With these cocktails, the plant's "honey water" is fermented and filtered (rather than distilled) and the result is a 15% ABV agave wine margarita.
While the Day & Night Classic Lime Margarita is said to pair best with chicken, burritos or fish tacos, the Day & Night Fresh Strawberry Margarita complements curry, chicken mole and empanadas.
Key Themes Behind This Trend
- Ready-to-drink Cocktails
- Opportunity for bars and restaurants to serve pre-made cocktails to cut down on wait times and improve efficiency.
- Fruit-flavored Alcoholic Beverages
- Disruptive innovation opportunity for beverage companies to create unique flavors and expand their market reach.
- Alternative Cocktail Ingredients
- Opportunity for distilleries to experiment with non-traditional ingredients, such as agave wine, in order to create unique and exciting cocktails.
Where This Applies
- Alcohol
- Distilleries and wineries can explore ready-to-drink cocktails as a way to offer new experiences to their customers.
- Food and Beverage
- Restaurants and bars can offer ready-to-drink cocktails to improve efficiency and better serve their customers.
- Retail
- Opportunity for retailers to expand their product offerings and provide unique alcoholic beverages to their customers.
