World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Michael Hemsworth — January 8, 2024 — Eco
References: worldofzing & foodbev
The World of Zing cocktails are a new range of libations arriving in the UK in an alternative packaging that's positioned as a safer and more eco-friendly alternative to glass.
The cocktails come in the Frugalpack Frugal Bottle, which is made with up to 94% recyclable paperboard for the outer and is reported to contain as much as 77% less plastic than conventional plastic bottle alternatives. The packaging is also five-times lighter than glass and doesn't require the same kind of protective packaging to support easier shipping. The cocktails come in 15 flavors like Passionfruit Martini, Espresso Martini, Mai Tai, Rhubarb Cosmopolitan and many more.
Founder Pritesh Mody spoke on the World of Zing cocktails saying, "We are thrilled to launch the UK’s first range of cocktails available in Frugal Bottles, marking the start of an exciting new chapter for World of Zing. Since launching in 2014, World of Zing has paved its own successful path with category-redefining pre-batch cocktails that can now be found in some of the UK’s leading retailers and hospitality operators."
The cocktails come in the Frugalpack Frugal Bottle, which is made with up to 94% recyclable paperboard for the outer and is reported to contain as much as 77% less plastic than conventional plastic bottle alternatives. The packaging is also five-times lighter than glass and doesn't require the same kind of protective packaging to support easier shipping. The cocktails come in 15 flavors like Passionfruit Martini, Espresso Martini, Mai Tai, Rhubarb Cosmopolitan and many more.
Founder Pritesh Mody spoke on the World of Zing cocktails saying, "We are thrilled to launch the UK’s first range of cocktails available in Frugal Bottles, marking the start of an exciting new chapter for World of Zing. Since launching in 2014, World of Zing has paved its own successful path with category-redefining pre-batch cocktails that can now be found in some of the UK’s leading retailers and hospitality operators."
Trend Themes
1. Eco-friendly Packaging - The Frugalpack Frugal Bottle offers an eco-friendly alternative to traditional glass bottles, with up to 94% recyclable paperboard.
2. Reducing Plastic Waste - The cocktails packaged in the Frugalpack Frugal Bottle contain as much as 77% less plastic than conventional plastic bottle alternatives.
3. Lightweight Packaging - The Frugalpack Frugal Bottle is five-times lighter than glass, allowing for easier shipping and reducing the need for protective packaging.
Industry Implications
1. Beverage - The World of Zing cocktails in paper bottle-packaging present an opportunity for the beverage industry to embrace eco-friendly and lightweight packaging options.
2. Hospitality - The Frugalpack Frugal Bottle cocktails can be a disruptive innovation opportunity for the hospitality sector, offering a safer and more sustainable packaging solution for cocktails.
3. Retail - The launch of World of Zing cocktails in Frugal Bottles opens up opportunities for retailers to offer environmentally conscious and lightweight packaged cocktails.
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