The craft beer movement has many mainstream beers under scrutiny with regard to product and packaging, so the Prime Authentic Premium Beers have branding that lets them stand out in a crowded market.
Designed by Agência Ideas of Brazil, the Prime Authentic beer branding is bright in color with text that likens it to an energy drink or cooler. With many Millennial consumers opting for ciders, coolers and alternative alcoholic drinks over beer, this packaging approach could make it stand out more distinctly with this demographic.
The Prime Authentic Premium Beers feature clean lines and color coded cans that enable consumers to easily spot the different brews on the store shelves. This includes yellow for the lager, purple for the IPA and black for the pale ale.