The craft beer movement has many mainstream beers under scrutiny with regard to product and packaging, so the Prime Authentic Premium Beers have branding that lets them stand out in a crowded market.
Designed by Agência Ideas of Brazil, the Prime Authentic beer branding is bright in color with text that likens it to an energy drink or cooler. With many Millennial consumers opting for ciders, coolers and alternative alcoholic drinks over beer, this packaging approach could make it stand out more distinctly with this demographic.
The Prime Authentic Premium Beers feature clean lines and color coded cans that enable consumers to easily spot the different brews on the store shelves. This includes yellow for the lager, purple for the IPA and black for the pale ale.
What's Driving This Trend
- Craft Beer Movement
- Disruptive innovation opportunity: Create unique and eye-catching packaging designs to stand out in the crowded craft beer market.
- Millennial Beverage Preferences
- Disruptive innovation opportunity: Develop alternative alcoholic drinks that appeal to the Millennial demographic, such as ciders and coolers.
- Color-coded Packaging
- Disruptive innovation opportunity: Implement color-coded packaging to help consumers easily identify different products on store shelves.
Who This Affects Most
- Alcoholic Beverages
- Disruptive innovation opportunity: Introduce innovative and authentic premium beers to cater to the growing craft beer movement.
- Beverage Packaging
- Disruptive innovation opportunity: Create sustainable and standout packaging solutions for alcoholic beverages, focusing on design elements that resonate with Millennial consumers.
- Alternative Alcoholic Drinks
- Disruptive innovation opportunity: Explore and develop new alcoholic beverages that align with Millennial preferences for alternative drinking options.
