The Spring Limited-Edition Vallformosa Cava is Kaleidoscopic
Michael Hemsworth — May 29, 2016 — Lifestyle
References: theroomrooms & packagingoftheworld
The Spring Limited-Edition Vallformosa Cava sparkling wine bottle packaging is the design work of theroomsrooms' agency and focuses on celebratory occasions.
Although previously a libation enjoyed by the upper class, sparkling wine and more sophisticated alcohols are becoming more applicable for the average consumer. Being that upscale products are being observed in a variety of different markets, the Vallformosa Cava packaging focuses on being fun and approachable rather than staunch.
The Spring Limited-Edition Vallformosa Cava sparkling wine bottle packaging focuses on a kaleidoscopic aesthetic and features an optical effect that mixes fruits, flowers and other stimulating colors for sensory appeal.
The driving concept behind the Spring Limited-Edition Vallformosa Cava packaging is the simple statement, "Let's celebrate the fine weather!"
Although previously a libation enjoyed by the upper class, sparkling wine and more sophisticated alcohols are becoming more applicable for the average consumer. Being that upscale products are being observed in a variety of different markets, the Vallformosa Cava packaging focuses on being fun and approachable rather than staunch.
The Spring Limited-Edition Vallformosa Cava sparkling wine bottle packaging focuses on a kaleidoscopic aesthetic and features an optical effect that mixes fruits, flowers and other stimulating colors for sensory appeal.
The driving concept behind the Spring Limited-Edition Vallformosa Cava packaging is the simple statement, "Let's celebrate the fine weather!"
Trend Themes
-
Sparkling Wine Accessibility — The growing trend of making sparkling wine more accessible to the average consumer opens up opportunities for innovative packaging designs that are fun and approachable.
-
Multisensory Packaging — The trend towards creating packaging with multisensory appeal opens up opportunities for optical effects and vibrant colors that stimulate the senses, as seen in the Vallformosa Cava packaging.
-
Celebration and Fine Weather — The trend of associating sparkling wine with celebratory occasions and fine weather presents opportunities to create limited-edition packaging that conveys a sense of joy and festivity.
Industry Implications
-
Alcohol Beverage — The alcohol beverage industry can take advantage of the trend towards making sparkling wine more accessible by developing packaging that appeals to a wider consumer base.
-
Packaging Design — The packaging design industry has opportunities to create innovative and visually appealing designs with optical effects and vibrant colors to enhance the consumer experience.
-
Event Planning — The event planning industry can leverage the trend towards associating sparkling wine with celebrations and fine weather by incorporating limited-edition packaging as part of event decor and themes.
4.8
Score
Popularity
Activity
Freshness
