Hash Beer Feminizes Packaging It to Be Instagrammable

 - May 13, 2016
References: kaywon.ac.kr & packagingoftheworld
When it comes to "successful" photos on Instagram, there seems to be a winning formula, which the Hash Beer embraces fully. From its name to the pastel pink bottles and clean white labels, there are many people out there hard pressed to not want to share the design. Considering how much "free" marketing brands and companies can get from being even more conscious about their products' looks, designs like the Hash Beer are quite smart.

Conceived by Inmo Kang and Yujeong Kim, the Hash Beer is part of a school project for Kaywon University of Art & Design. Social media aside, it's clear that the Hash Beer targets the Millennial demographic while also focusing on standing out significantly from other competition.