Peter Saville Created a Modern Packaging Design for 'Switch House' Beer

 - Jul 25, 2016
References: & dezeen
English art director and graphic designer Peter Saville created a modern packaging design for a newly released Switch House beer that's from Fourpure Brewing Co.

The look of the cans is sleek and contemporary, with Peter Saville incorporating vibrant geometric designs that wrap around the bottom of the products. The shapes extend up the top of the cans as well, however the majority of the modern packaging design is taken over by a simple silver color.

The cans hold a pale ale and were made to fit the aesthetic of Tate Modern -- an art gallery that's located in London, England. Peter Saville's collaborators for the project, Tate Design Studio, described the design by saying "We wanted to celebrate the simple materiality of the can and make a gesture that alludes to how the architecture of Switch House meets the raw brick of the original power station."