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Top 100 Branding Trends in August

From Political Pale Ales to Rebranded Credit Cards

— August 28, 2016 — Marketing
Of-the-moment themes like politics, the Olympics, emojis and food trucks are prevalent in the top August 2016 branding ideas.

On a global scale, the Summer 2016 Olympic Games in Rio has inspired the creation of everything from footwear to limited-edition sunglasses. At the same time, there's also anticipation about the upcoming United States presidential election, which brands are tapping into with patriotic Snapchat filters, beverages and clothing collections.

While Brisk Iced Tea is known as a beverage producer and Krispy Kreme is first and foremost known for its flavorful assortment of donuts, brands like these are venturing into unexpected territory. To launch a new flavor, Brisk Iced Tea created a colorful pair of sneakers and Krispy Kreme teamed up with Cheerwine to make a donut-flavored cherry soda.
6.5
Score
Popularity
Activity
Freshness
100
Programmic Podcast Services
Programmic Podcast Services
PodWave Encourages Companies to Use Podcasts in Branding
<
99
Easygoing Beer Commercials
Easygoing Beer Commercials
House Beer's Debut Ad Captures the SoCal Lifestyle
<
98
Political Pale Ales
Political Pale Ales
Sibling Revelry Brewing's New Swing State Beer Celebrates the State of Ohio
<
97
In-App Merchandise Frameworks
In-App Merchandise Frameworks
TheMonetizr Automates the Process for Game Developers to Sell Merch
<
96
Creative Home Decor Commercials
Creative Home Decor Commercials
This HomeGoods Ads Focused on Individual Design Preferences
<
95
Strength-Oriented Web Series
Strength-Oriented Web Series
The Fuerza Ford Web Series Showcases Mexican Boxers and the F-150
<
94
Media Sharing Ad Campaigns
Media Sharing Ad Campaigns
This YouTube Music Ad Campaign Shows Everyday People with a Theme Song
<
93
Nostalgic Driving Test Playlists
Nostalgic Driving Test Playlists
Co-Operative Insurance Captured the Joy of Passing a Driving Test
<
92
Olympic-Inspired Sunglasses
Olympic-Inspired Sunglasses
Oakley's 'Green Fade Collection' is an Ode to the Rio Olympic Games
<
91
Celebratory Slushie Promotions
Celebratory Slushie Promotions
7-Eleven is Giving Out Free Icy Slurpees in Honor of 7-Eleven Day
<
90
Squeezable Sweetener Bottles
Squeezable Sweetener Bottles
Butternut Mountain Farm's Maple Syrup Bottle Encourages Daily Use
<
89
Banking-Themed Sports Events
Banking-Themed Sports Events
National Bank Canada Held a Fun Tennis Event for Influencers
<
88
Discount Summer Menus
Discount Summer Menus
TGI Fridays' New Summer Grill Menu Offers Discounts on Seasonal Dishes
<
87
Pull-Apart Pizzas
Pull-Apart Pizzas
Pizza Hut's Big Flavor Dipper Pizza is Returning for the Summer Olympics
<
86
Animated Anti-Fast Food Ads
Animated Anti-Fast Food Ads
Chipotle's New Short Film Takes Aim at Fast Food Companies
<
85
Millennial Parenting Shows
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
<
84
Co-Branded Milk Bars
Co-Branded Milk Bars
The Natrel and Java U Café Offers Gourmet Beverages With High Milk Contents
<
83
Celebratory Hot Dog Giveaways
Celebratory Hot Dog Giveaways
Pilot Flying J is Celebrating National Hot Dog Day with Free Food
<
82
Annonymous Complaint Platforms
Annonymous Complaint Platforms
Service App's Protect Feature Eliminates the Need for Human Support
<
81
Co-Branded Donut-Flavored Sodas
Co-Branded Donut-Flavored Sodas
'Cheerwine Kreme' Combines Cherry Soda with the Taste of Donuts
<
80
Animalistic Smart Watch Displays
Animalistic Smart Watch Displays
GamFratesi Centered the 'Apple Watch Hermès' Inside Wire Wildlife
<
79
Celebratory Chicken Wing Promotions
Celebratory Chicken Wing Promotions
This Restaurant Promotion Celebrates National Chicken Wing Day
<
78
Candy Brand Chatbots
Candy Brand Chatbots
The Trolli Chabot is Aiming to Raise Brand Engagement with Millennials
<
77
Hispanic Oral Hygiene Campaigns
Hispanic Oral Hygiene Campaigns
Colgate's Oral Health Month Campaign Targets Hispanic Families
<
76
Unofficial Rainbow Drink Menus
Unofficial Rainbow Drink Menus
Starbucks Recently Revealed the Recipes for Its Rainbow Drinks
<
75
Herb-Flavored Potato Chips
Herb-Flavored Potato Chips
Herbs and Potatoes Come Together in These Red Rock Deli Snacks
<
74
Convenient Cold Brew Cartons
Convenient Cold Brew Cartons
Peet’s Coffee is Now Selling Cold Brew in Ready-to-Drink Cartons
<
73
Emoji Food Menus
Emoji Food Menus
Pizza Hut UK Celebrates 'World Emoji Day' with by Getting an "Emojified" Menu
<
72
Revitalized Neon Sneakers
Revitalized Neon Sneakers
Reebok and Packer Shoes Joined for the Instapump Fury 'OG Division'
<
71
Male Confidence Marketing Campaigns
Male Confidence Marketing Campaigns
The AXE 'Find Your Magic' Mentorship Program is Empowering
<
70
Rebranded Credit Cards
Rebranded Credit Cards
The Mastercard Logo Was Redesigned for the First Time in 20 Years
<
69
Folkloric Rum Branding
Folkloric Rum Branding
The Baron Samedi Spiced Rum Branding Takes Inspiration from Haitian Vodou
<
68
Branded Disney Dumplings
Branded Disney Dumplings
These Dim Sum Rolls By Crystal Lotus are Shaped Like Cartoon Characters
<
67
Multicultural Retail Commercials
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
<
66
Faux Porcelain Dessert Pots
Faux Porcelain Dessert Pots
ELAL Airlines' Ice Cream Pots are Made from Paper and Aluminum
<
65
Ghoulish Social Media Filters
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
<
64
Child-Resistant Prenatal Vitamins
Child-Resistant Prenatal Vitamins
vitaPearl Multivitamins are Securely Stored in Locking Packages
<
63
Mood Board Outerwear Campaigns
Mood Board Outerwear Campaigns
This Fjallraven Holiday Campaign Features a Pinterest-Themed Layout
<
62
Legendary Burger Menus
Legendary Burger Menus
McDonald’s Australia's Legends Menu Features Two New Aussie Creations
<
61
Fruity Fast Food Toys
Fruity Fast Food Toys
McDonald's New Toys Feature Sanrio Characters in the Shape of Various Fruits
<
60
English Dessert Packaging
English Dessert Packaging
These Desserts are Adorned with Stereotypical British Illustrations
<
59
Disney Character-Branded Meals
Disney Character-Branded Meals
These Healthy Side Dishes are Branded with Disney Characters
<
58
Crowdsourced Car Advertisements
Crowdsourced Car Advertisements
StickerRide Lets Users Earn Money by Posting Ads on Their Cars
<
57
Cryptic Beer Labels
Cryptic Beer Labels
These Color-Coded Beer Label Designs Use Printing Industry Terms
<
56
Collaborative Lemon Ales
Collaborative Lemon Ales
This Lemon Beer Was Created by Lululemon and Stanley Park Brewing
<
55
Inspiring Cookie Campaigns
Inspiring Cookie Campaigns
Panda Express Encourages Generosity with Its New 'Fortunate Cookies'
<
54
Custom Iced Tea Sneakers
Custom Iced Tea Sneakers
Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
<
53
Olympic-Themed High-Tops
Olympic-Themed High-Tops
These High-Top Sneakers Were Inspired by the Upcoming Olympic Games
<
52
Social Media Insurance Tips
Social Media Insurance Tips
New York Life is Using Instagram to Share Financial Advice
<
51
Ultra-Fluffy Buttermilk Pancakes
Ultra-Fluffy Buttermilk Pancakes
Denny's New Buttermilk Pancake Recipe is Tastier Than Ever Before
<
50
Charitable Honey Skincare
Charitable Honey Skincare
These Skincare Products are Organic and Good for the Environment
<
49
Shaken Sugar Cube Packaging
Shaken Sugar Cube Packaging
The 'Cube Sugar' Box Tilts to Dispense One Piece At a Time
<
48
Tea-Sampling Tours
Tea-Sampling Tours
The New Clipper Teas Campaign Involves Giving Out Free Samples Across the UK
<
47
All-Natural Halal Cosmetics
All-Natural Halal Cosmetics
Amara Cosmetics Caters to Muslim Consumers Looking for Natural Makeup
<
46
Cooling Soda-Branded Bags
Cooling Soda-Branded Bags
These Herschel Bags Feature Coca-Cola Prints and an Insulated Liner
<
45
Food Truck-Inspired Chips
Food Truck-Inspired Chips
Wise Snacks' Potato Chips Take Inspiration from Food Truck Food
<
44
Editorial-Style Cereal Branding
Editorial-Style Cereal Branding
Kashi's New Cereal Box Designs Involve the Use of Storytelling
<
43
Uncanny Earphone Packaging
Uncanny Earphone Packaging
'Vibes' Packaging Encourages The User to Express Their Individuality
<
42
VR Burger Releases
VR Burger Releases
Jack in the Box's Brewhouse Burger Augmented Reality Puts Patrons Inside a Bar
<
41
Graffiti Brand Activations
Graffiti Brand Activations
Street Artists are Painting the Town for a Heineken Party
<
40
Playful Ball Invitations
Playful Ball Invitations
This Save the Date for SFMOMA's Modern Ball Features an Actual Ball
<
39
Suspenseful Sneaker Releases
Suspenseful Sneaker Releases
Pharrell X adidas NMD Human Race Released a Green Colorway
<
38
Cheeky Tourism Campaigns
Cheeky Tourism Campaigns
Bowen Island Urges People to "Tell Your Friends It's Awful Here"
<
37
Tropical Rum Packaging
Tropical Rum Packaging
This Rum's New Packaging Reflects Its Tropical Roots
<
36
Conveniently Canned Wines
Conveniently Canned Wines
Lila Wines are a Beach-Friendly Option for Wine Drinkers
<
35
Industrial Brewery Interiors
Industrial Brewery Interiors
Mad Giant's Design Was Based Off the Company's Free-Spirited Ethos
<
34
Vibrant Pomade Packaging
Vibrant Pomade Packaging
This Exclusive Ointment Reflects the Modern Values of its Distributor
<
33
Pizza-Themed Sofas
Pizza-Themed Sofas
The Pizza Boy Sofa is the Perfect Spot for Enjoying a Fresh Slice
<
32
User-Generated Furniture Ads
User-Generated Furniture Ads
West Elm's New Facebook Carousel Ads Feature User-Generated Content
<
31
One-Click Logo Creators
One-Click Logo Creators
'Logo Shuffle' Lets Budding Businesses Build Logos in Seconds
<
30
Uniquely Named Beers
Uniquely Named Beers
This One-of-a-Kind India Pale Ale is Named 'Flesh & Blood'
<
29
Soviet Gastro Pub Branding
Soviet Gastro Pub Branding
The Albatros Brand Identity References Russian Nostalgia
<
28
Contrasting Beer Designs
Contrasting Beer Designs
These Opposing Beer Bottle Packages Were Created for Different Purposes
<
27
Carnivorous Car Ads
Carnivorous Car Ads
These FIAT Ads Show That Cars Built for Nature Shouldn't Be Cute
<
26
Co-Branded Hypercars
Co-Branded Hypercars
Aston Martin and Red Bull are Making the World's Fastest Production Vehicle
<
25
Product Use Flowcharts
Product Use Flowcharts
These IKEA Ads Show Consumers the Value of What It Has to Offer
<
24
Interactive Factory Exhibits
Interactive Factory Exhibits
Nestlé Invites Consumers to Visit a Responsive Snack Space
<
23
LEGO Fantasy Castles
LEGO Fantasy Castles
LEGO 's Newest Release is a Cinderella Castle Replica
<
22
Emoji-Themed Potato Snacks
Emoji-Themed Potato Snacks
The New McCain Emoticons are a Kid-Friendly Side Dish
<
21
Vivid Vegetable Snack Packaging
Vivid Vegetable Snack Packaging
This Chips Branding Reflects the Product's Nutritious Qualities
<
20
Colorful Condiment Jars
Colorful Condiment Jars
These Sweet and Savory Condiments are Made with a Unique Ingredient
<
19
In-Store Mood Board Ads
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
<
18
Glass Bubble Bath Bottles
Glass Bubble Bath Bottles
Lollia's Bubble Bath Products are Packaged with a Cork Like Wine
<
17
Tropical Coconut Snack Packaging
Tropical Coconut Snack Packaging
The Imagery on These Packs is Inspired by Exotic Locations
<
16
Branded Hospital Rooms
Branded Hospital Rooms
IKEA Canada Outfitted Mount Sinai with Stylish Hospital Furniture
<
15
Body-Positive Denim Ads
Body-Positive Denim Ads
'OITNB' Actress Adrienne C. Moore Stars in the Latest 'Torrid' Jeans Ad
<
14
Connected Packaging Designs
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
<
13
Geometric Beer Branding
Geometric Beer Branding
Peter Saville Created a Modern Packaging Design for 'Switch House' Beer
<
12
Inspirational Superfood Packaging
Inspirational Superfood Packaging
TruVibe's Superfood Products are Packed to Motivate and Inspire
<
11
Natural Juice Branding
Natural Juice Branding
This Juice Packaging Was Designed to Reflect Its Natural Production
<
10
Luxe Eco-Friendly Packaging
Luxe Eco-Friendly Packaging
Louis Vuitton is a Getting a New Range of Saffron Luxury Packaging
<
9
Elegant Agave Packaging
Elegant Agave Packaging
This Agave is Packaged in a Way That Reveals Its Healthy Qualities
<
8
Pull-Out Soap Packaging
Pull-Out Soap Packaging
These Colorful Soaps Come with Informative Packaging
<
7
Branded Wallpaper Deals
Branded Wallpaper Deals
This Wallpaper Advertising Scheme Uses Your Phone Background for Deals
<
6
Humorous Language Ads
Humorous Language Ads
These Ads Shows the Struggles Many Face in Learning to Speak English
<
5
Job-Representing Products
Job-Representing Products
Dennis Chen Humorously Describes Jobs Using Well-known Brands
<
4
Colorful Superfood Branding
Colorful Superfood Branding
These Superfoods Are Packaged With Youthful Designs
<
3
Plant-Themed Skincare Packaging
Plant-Themed Skincare Packaging
This Translucent Packaging Reflects Spiezia's Organic Products
<
2
Minimalist Cannabis Packaging
Minimalist Cannabis Packaging
Seven Point's Medicinal Packaging is Simple and Modern
<
1
Patriotic Mobile Showrooms
Patriotic Mobile Showrooms
Kit and Ace's Shipping Container Pop-Up Turned into an 'Eh Frame'
<