Fashion brand 'Torrid' has a new campaign that features 11 women in its plus-size denim. The company wants to prove that all women are beautiful, no matter their size or shape. Models, employees, customers and celebrities were all chosen to emphasize the diversity of its brand. Consumers would likely recognize actress Adrienne C. Moore otherwise known as 'Taystee' from 'Orange is the New Black.'
Torrid definitely hit the mark with this campaign. The photos show a beautiful and stylish multicultural group of women in a variety of sizes ranging from 10 to 30. When looking at the campaign, plus-size female consumers would be able to identify with the women featured and imagine their own self in Torrid's plus-size denim feeling attractive and confident.
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