The 'Bensons' farm in the UK turned to design firm 'Great Depths' to create natural juice packaging that would reflect the farm's "family values" and healthy ingredients.
The natural juice packaging emphasizes the fact that these healthy drinks were produced on a farm. The labels feature "countryside scenery and farming paraphernalia" with large fruits that represent the flavor of each drink and contain the 'Bensons Totally Fruity' title. The packaging boldly labels the healthy qualities of the juice, emphasizing its minimal ingredients and freshness. The Totally Fruity line of juices comes in a variety of flavors that are each combined with apple -- including orange, elderflower, mango, gooseberry and raspberry.
The charming and rustic qualities of this juice's branding draw the eye while simultaneously ensuring transparency in its quality of ingredients.