The Baron Samedi Spiced Rum Branding Takes Inspiration from Haitian Vodou

 - Jul 19, 2016
References: baronsamedi
The Baron Samedi Spiced Rum branding takes inspiration from Haitian Vodou to create a folkloric and mythical reference to the Loa of the dead. The bottle design focuses on pirate storytelling and utilizes this macabre imagery of the Baron Samedi spirit as the face of the brand to draw upon the Caribbean spices featured in the libation's blend.

The bottle's vintage labelling of the Baron Samedi hones in on an amalgamation of traditional depictions of the character including a top hat, skeletal aesthetic, and spooky appearance. The mythic labelling opts for a black and white design complete with an antiquated square bottle to further reference the history behind the branding and Caribbean notes in the liquor. These include a mix of natural ingredients and rich Caribbean flavors such as vanilla, cinnamon and cocoa. The Baron Samedi Spiced Rum is currently available at LCBO for $29.95.