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Folkloric Rum Branding

The Baron Samedi Spiced Rum Branding Takes Inspiration from Haitian Vodou

— July 19, 2016 — Lifestyle
The Baron Samedi Spiced Rum branding takes inspiration from Haitian Vodou to create a folkloric and mythical reference to the Loa of the dead. The bottle design focuses on pirate storytelling and utilizes this macabre imagery of the Baron Samedi spirit as the face of the brand to draw upon the Caribbean spices featured in the libation's blend.

The bottle's vintage labelling of the Baron Samedi hones in on an amalgamation of traditional depictions of the character including a top hat, skeletal aesthetic, and spooky appearance. The mythic labelling opts for a black and white design complete with an antiquated square bottle to further reference the history behind the branding and Caribbean notes in the liquor. These include a mix of natural ingredients and rich Caribbean flavors such as vanilla, cinnamon and cocoa. The Baron Samedi Spiced Rum is currently available at LCBO for $29.95.
Trend Themes
1. Folklore-inspired Branding - Opportunity for liquor companies to draw upon mythological and folkloric elements to create unique and captivating labels for their products.
2. Macabre Imagery - Incorporating dark and spooky visuals in branding for alcoholic beverages could appeal to consumers looking for a unique and mysterious drinking experience.
3. Vintage Aesthetics - Utilizing vintage designs and labeling techniques can add a sense of history and authenticity to a liquor brand, attracting consumers who appreciate nostalgia and craftsmanship.
Industry Implications
1. Craft Liquor Industry - Craft liquor producers can leverage folklore-inspired branding to differentiate their products and appeal to consumers seeking unique and artisanal spirits.
2. Alcoholic Beverage Marketing - Alcoholic beverage marketers can explore macabre imagery to create intriguing and memorable brand stories that resonate with their target audience.
3. Antique Bottle Manufacturing - There is an opportunity for bottle manufacturers to cater to the demand for vintage and antique-style containers that complement the branding efforts of liquor companies.
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