Collectibles are in high demand right now, and this spooky season, Bacardí is leaning in with a limited-edition skeleton bottle with a fun seasonal design that glows in the dark.
The intensely fruity Bacardí Zombie Cocktail, likened to eating sophisticated candy, is prepared with two Bacardí rums— Bacardí Superior Rum and Bacardí Black Rum—plus triple sec, orange juice, lime juice, simple syrup and grenadine. As part of the brand's Halloween programming, fans will find the iconic, colorful rum cocktail at AMC's legendary FearFest.
What's more, Bacardí will be taking over the Las Vegas Sphere, returning to Escape Halloween, partnering with My Code's Remezcla to launch the Whispers From The Feed social series, and sponsoring Janelle Monáe's annual Wondaween party.
What Makes This Trend Stand Out
- Limited-edition Collectibles
- The demand for unique, limited-edition items such as glow-in-the-dark Bacardí bottles is transforming standard packaging into desirable collectibles.
- Seasonal Themed Packaging
- Brands can capitalize on festive occasions with thematic packaging that attracts attention and enhances brand engagement, as seen with Bacardí's Halloween bottle.
- Experiential Marketing Events
- By hosting immersive events and collaborations, Bacardí boosts brand presence and consumer interaction through experiences like the FearFest and Escape Halloween.
Sectors Adopting This
- Alcohol and Spirits
- Innovation within the alcohol industry is driven by creative marketing strategies and exclusive product releases that captivate consumers.
- Event Marketing
- The Event Marketing industry thrives on partnerships and experiential campaigns, offering brands like Bacardí a platform to engage audiences during popular festivities.
- Collectibles Market
- The collectibles industry sees growth from products that double as valuable keepsakes, merging traditional offerings with modern consumer desires for rare items.
