Washington-based graphic designer Lindsay Thompson created this Fjallraven holiday campaign for the quality-focused outdoor brand. Fusing style with function, Fjallraven's range has recently become a hit among young urbanites and avid travelers who consider its lightweight and colorful backpacks a must-have.
Resembling a Pinterest mood board, the layout of this digital campaign consists of clothing staples, outerwear and heavy duty backpacks that are curated into a digitized gift guide that e-shop visitors can conveniently access.
Borrowing from the social media layouts of platforms like Pinterest and Instagram, this Fjallraven holiday campaign illustrates the outdoor brand's transition into a more fashion-focused retail space. While known for its heavy-duty outerwear and backpacks, the company has recently evolved to feature more versatile and style-conscious clothing and accessory picks.